Personal touch still matters.

We had a Perceptric board meeting here in LA yesterday. It was a sunny warm perfect Southern Cal kind of day.

So we consolidated some joint pitching arrangements. Worked out details for new business. Took meetings with some interesting companies and people. Talked through strategies for the next couple of months.  Drove around. Had coffee. Ate.

Usual stuff. But not for us. We're hardly ever in the same place at the same time Yet even in this instant on era of immediate but distant global communication; getting on  plane to get together; to jointly market, sell or just work through issues has an important place. The personal touch. Still paramount.

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