Additive Fabrication Conference

Posted by on February 23, 2012 at 8:24 pm

I am organizing a conference on Additive Manufacturing at the Innovation Campus of UOW in April. It should be a really good event, so if you have an interest in the next generation of manufacturing technologies, I urge you to check out the web site and to register. Here is a video that describes the […]

Who’s Your Customer…?

Posted by on August 2, 2011 at 6:29 am

Its a question that anyone who is in marketing will ask at a meeting. Its a question that should help us define how to start a campaign. Maybe its not the only question that we should ask, though. How about, “Why’s your customer….?” Why is your customer going to respond to your campaign? Why is […]

When Scarcity Makes Marketing Truly Successful

Posted by on June 18, 2011 at 6:03 pm

Adam Mansbach is a marketing genius. Actually Adam Mansbach is an author – and an extremely successful author as of a couple of weeks ago. He writes novels, but has not been the huge success that every author yearns for. At least until now. He recently wrote a children’s bed time story book. It is […]

The One Simple Step To Marketing Success

Posted by on June 17, 2011 at 6:05 am

Every day there is more competition for share of mind. More billboards, more radio ads, more TV ads, more blogs, better search capabilities… on and on it goes. In this chaos of brand noise how do you get your own personal brand noticed? There are some very simple steps that can be taken. Its amazing […]

What Is The Biggest Brand – And Why

Posted by on June 15, 2011 at 7:23 pm

What is the biggest brand? There are some big big brands out there. Every year more brands vie for visibility and dominance. The reason is that every brand that gets share of mind – and trust – can generate huge revenues… Let’s think about some of the great trusted brands in the world, and some […]


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