Strategy

How We Reach Decisions – Then Become Entrenched In Positions

Posted by on August 25, 2011 at 5:53 am

We all exist in networks of people. Before the industrial revolution they were close knit and very local. Fast forward through the industrial revolution and the ability to travel far and fast and into the digital era and we all have complex and vast networks of connections. All of those connections have influence on our […]

Real Marketing Can’t Help But Be Strategic

Posted by on August 15, 2011 at 8:11 pm

Everyone wants more sales. They want more revenue. And they want more margin. And they want it now. They think that this involves strategy. Actually what they are looking for is tactics, and when they adopt tactics without a strategy it will almost invariably fail. Tactics is selling canned tomatoes at retail in the supermarket. […]

Getting Past The CO2 Debate And Into Profiting From It

Posted by on July 25, 2011 at 7:24 am

I recently got into an extensive FaceBook conversation/debate with someone that was somewhat ridiculous, but we all do stupid things from time to time. This debate was about CO2 emissions and the role of man. The person on the other side of the debate is a big fan of Lord Monckton, the media shill who […]

The Corporate Whisperer

Posted by on July 23, 2011 at 7:31 am

Next week is the start of the spring semester at university and I am back at the Arts Faculty of the University Of Wollongong for a reprise teaching the Digital Communications course I initiated last year and one other course. DIGC302 is a course that I have developed that last year was a huge amount […]

SMS Power beats Hollywood, Radio, Videogames & the Music Industry.

Posted by on February 3, 2010 at 2:29 pm
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Or – The Havenots become the Haves.   Preamble It’s a well known fact that when placed under restricting circumstances, all animals will look for an escape or release from the restriction.   “The Internet treats censorship as a malfunction and routes around it.” – John Perry Barlow. ——————————————————————————————————————————–   The Article IRC stands for […]

Do we need a Wiki Newspaper?

Posted by on December 6, 2009 at 8:17 am
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At Uni, I read Economics. With Social Networking being such a large part of current online lives, I wish I had also read for a degree in Sociology or at least Anthropology.   Economists are rapidly becoming irrelevant as the mainstays of popular thinking on the correct way to run an economy.   There are […]

The Future of Australian Television – Taxation, Licensing, Advertising or Criminalization?

Posted by on November 14, 2009 at 2:56 am
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Given the attention of Governments to file sharing, it would appear that the Global Financial Crisis (GFC) was obviously caused by you sharing a copy of Lily Allens “Fuck you very much”.   We have Ministers flying all over the world to discuss how to criminalize 15 year old kids who can’t yet vote. These […]

Is Time Warner a Content Company a Service Provider or Just a Stock Promoter?

Posted by on October 17, 2009 at 3:51 pm
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While other media companies look at merging their broadcast and catalogue divisions with online broadband delivery companies, (Comcast & Universal) Jeff Bewkes the CEO of Time Warner is placing his bets on content distribution agreements.   But just in case that doesn’t work, he’s placing a side bet on owning the distribution methodology, whatever that […]

So, as an Artist You Want a make a Living on the Internet?

Posted by on October 12, 2009 at 6:57 am
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Well believe it or not, it’s not hard.   Let me give you (for free) the benefit of the twenty-six years of online activity observation that I have undertaken.   Lets first analyse why success on the Internet can be yours, without selling your soul to the content companies.   There are three billion plus […]

Hold the Presses, I have The Solution.

Posted by on October 10, 2009 at 7:59 am
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I think we are all agreed that users will share music, TV programs and movies whether it is permitted or not.   Users have become accustomed over the last ten years in accepting the referral model of their internet peers as to what is hot and what is not.   This has resulted in a […]