Marketing

When Scarcity Makes Marketing Truly Successful

Posted by on June 18, 2011 at 6:03 pm

Adam Mansbach is a marketing genius. Actually Adam Mansbach is an author – and an extremely successful author as of a couple of weeks ago. He writes novels, but has not been the huge success that every author yearns for. At least until now. He recently wrote a children’s bed time story book. It is […]

Marketing – How It Really Works

Posted by on January 22, 2011 at 8:25 pm

People invariably don't understand how marketing works. Even marketers don't understand. They think that if they buy more spots on TV, make a harder hitting ad, they will sell more product. They think that if they shout louder, they will get their ideas across more effectively. The reality is that they marketers are generally like […]

A Statistical Approach To Great Presentation

Posted by on May 13, 2010 at 3:13 am

Here is a fascinating and quite insightful – and also by the way – hugely entertaining TED talk about the statistical analysis of what makes TED talks popular. While this is a lot of fun, there is actually an underlying message in all this: How you present your story has huge implications for what results […]

A Method For Fund Raising – Shibumi

Posted by on April 25, 2010 at 12:20 am

I meet a lot of people who want to achieve things that need some sort of outside involvement. Because of my past in the music industry, I meet people who want to get signed to major labels relatively often. Because I have been involved in raising money for businesses, I seem to bump into people […]

Optus Broadband Satellite –

Posted by on February 8, 2010 at 4:00 am

I received a letter today from Optus with my comments in parentheses and italics. Here is what it said: Dear Valued Customer (What is the problem here? Optus can address the envelope to me personally, but can't invest in a data base that personalizes the letter itself? What sort of technology company is this?) Firstly […]

Beatles Mash Ups

Posted by on January 23, 2010 at 4:34 am

The Wu Tang Clan have just initiated what must be one of the most incredible marketing campaigns imaginable. They have released an album online that utilizes samples from dozens and dozens of Beatles records with them rapping over them. And it is great! You can listen to streams of the album here. Why is is […]

As the World Changes – Again – the TV Top 50

Posted by on November 9, 2009 at 9:55 pm
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Ministers are flying home after negotiating the ACTA agreement, which very soon may not be required.It would appear that there is some experimentation being conducted that very soon could moot the very reason for ACTA. Finally, we are seeing the Content creation companies figure out how to commercialise their products on the P2P networks.   […]

How to Save the Economy (Via TV) and Stop all this silly ACTA stuff.

Posted by on October 29, 2009 at 1:44 am
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When I was four years old, my family constructed a house. I asked my father how the builders knew what went where. And he told me about the plans and showed me the blueprints. I was enthralled, here was a method to build something. Draw up a master plan, order the lumber, roofing iron, and […]

Is Time Warner a Content Company a Service Provider or Just a Stock Promoter?

Posted by on October 17, 2009 at 3:51 pm
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While other media companies look at merging their broadcast and catalogue divisions with online broadband delivery companies, (Comcast & Universal) Jeff Bewkes the CEO of Time Warner is placing his bets on content distribution agreements.   But just in case that doesn’t work, he’s placing a side bet on owning the distribution methodology, whatever that […]

Where to Spend Your Advertising Dollar…

Posted by on September 27, 2009 at 6:09 pm
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The Disagreement about Blogs   There are two point two new Blog sites created for every second of every day of the year. (around 175,000 per day.) The blogosphere doubles every 236 days! Presently, there are around 77 million blogs,It has been predicted that within three years, 50% of all content online will be user-generated. […]