Yesterday was a busy day… in fact the whole week was crazy when I come to think about it. But yesterday more than most days… In the morning I attended an event to mark 50 years of friendship between Korea and Australia. (I was there as the proxy for Professor Gordon Wallace from ACES where [...]
Amazing, isn’t it? Everyone wants to get rich quick. The reality is that most people who get rich do it slowly. If you get lucky along the line and make a kazillion fast, that is a great outcome for you. But the reality is that to do so, you probably were going to do it [...]
Adam Mansbach is a marketing genius. Actually Adam Mansbach is an author – and an extremely successful author as of a couple of weeks ago. He writes novels, but has not been the huge success that every author yearns for. At least until now. He recently wrote a children’s bed time story book. It is [...]
People invariably don't understand how marketing works. Even marketers don't understand. They think that if they buy more spots on TV, make a harder hitting ad, they will sell more product. They think that if they shout louder, they will get their ideas across more effectively. The reality is that they marketers are generally like [...]
Here is a fascinating and quite insightful – and also by the way – hugely entertaining TED talk about the statistical analysis of what makes TED talks popular. While this is a lot of fun, there is actually an underlying message in all this: How you present your story has huge implications for what results [...]
I meet a lot of people who want to achieve things that need some sort of outside involvement. Because of my past in the music industry, I meet people who want to get signed to major labels relatively often. Because I have been involved in raising money for businesses, I seem to bump into people [...]
I received a letter today from Optus with my comments in parentheses and italics. Here is what it said: Dear Valued Customer (What is the problem here? Optus can address the envelope to me personally, but can't invest in a data base that personalizes the letter itself? What sort of technology company is this?) Firstly [...]
The Wu Tang Clan have just initiated what must be one of the most incredible marketing campaigns imaginable. They have released an album online that utilizes samples from dozens and dozens of Beatles records with them rapping over them. And it is great! You can listen to streams of the album here. Why is is [...]
Ministers are flying home after negotiating the ACTA agreement, which very soon may not be required.It would appear that there is some experimentation being conducted that very soon could moot the very reason for ACTA. Finally, we are seeing the Content creation companies figure out how to commercialise their products on the P2P networks. [...]
When I was four years old, my family constructed a house. I asked my father how the builders knew what went where. And he told me about the plans and showed me the blueprints. I was enthralled, here was a method to build something. Draw up a master plan, order the lumber, roofing iron, and [...]