Toyota: How Negative Customer Experience Can Destroy A Great Brand

Posted by on February 12, 2012 at 10:44 am

In 2005 I bought a Prius. Its been a tremendous car. Fuel efficient, quiet, inexpensive to run. In fact it was so good I decided that when it hit 100,000 k’s instead of trading it I would keep driving it. At 140,000 k’s I thought I would find out how much it would be worth […]

The Year Ahead

Posted by on January 6, 2012 at 3:01 pm

It looks like it is going to be a big year. This year I will be back at University Of Wollongong teaching in the Arts Faculty – the same subject as last semester, ARTS301. I had tremendous feedback last semester from students. The subject is really about helping those about to graduate to understand how […]

Don’t Eat The Marshmallows Until Later…

Posted by on December 15, 2011 at 8:00 am

This year has been incredibly busy. Next year looks set to be even busier – in my life certainly. As we all seemingly accelerate toward the adoption of more toys, more technology, with more speed and more connectivity, I find myself seeing more clearly what is happening on another plane, and find that many of […]

So You Like To Eat Fish….?

Posted by on September 23, 2011 at 5:38 am

This is not really a story about marketing. However it is something that you might want to know and to think about if you like food. We eat quite a bit of fish in our household. I normally buy fish at a little hole in the wall fish shop in Kiama. The shop is tiny. […]

How We Reach Decisions – Then Become Entrenched In Positions

Posted by on August 25, 2011 at 5:53 am

We all exist in networks of people. Before the industrial revolution they were close knit and very local. Fast forward through the industrial revolution and the ability to travel far and fast and into the digital era and we all have complex and vast networks of connections. All of those connections have influence on our […]

Real Marketing Can’t Help But Be Strategic

Posted by on August 15, 2011 at 8:11 pm

Everyone wants more sales. They want more revenue. And they want more margin. And they want it now. They think that this involves strategy. Actually what they are looking for is tactics, and when they adopt tactics without a strategy it will almost invariably fail. Tactics is selling canned tomatoes at retail in the supermarket. […]

Why Businesses Need Professional Help

Posted by on August 9, 2011 at 9:46 am

While the media is all doom and gloom, for some there is boundless optimism. I have been asked to do several pitches in the last two weeks, two to companies that are expanding into new areas and want to make sure that they capture all the market potential that they see, and one to a […]

Marketing Yourself

Posted by on July 14, 2011 at 2:32 pm

I have been involved in a few start up companies and I have helped quite a few others to get their businesses cranked up, funded, and operational. I have also advised many more that their ideas, their companies – were not ready for prime time. Regardless of whether the ideas are fully formed one thing […]

Building Strategic Relationships and The Role Of Media

Posted by on July 2, 2011 at 7:04 am

Yesterday was a busy day… in fact the whole week was crazy when I come to think about it. But yesterday more than most days… In the morning I attended an event to mark 50 years of friendship between Korea and Australia. (I was there as the proxy for Professor Gordon Wallace from ACES where […]

How Do You Get Rich Quick?

Posted by on June 28, 2011 at 7:35 pm

Amazing, isn’t it? Everyone wants to get rich quick. The reality is that most people who get rich do it slowly. If you get lucky along the line and make a kazillion fast, that is a great outcome for you. But the reality is that to do so, you probably were going to do it […]