Marketing

Raising Capital For New Business

Posted by on March 13, 2013 at 10:51 pm

Almost every time I meet someone with a great idea they are so focused on the problems associated with the idea that they lose touch entirely with the fact that the solution comes from raising capital.   If the vision is strong enough there is invariably an infinite amount of capital available to help realize […]

The Shift To E-Publishing

Posted by on March 3, 2013 at 7:53 am

I met with a student last week who is about to join the class that I co-ordinate. I hesitate to use the word teach, because to me the word “teaching” implies that one person tells the other what to do. While I try to impart a huge amount of useful and relevant information to the […]

Putting Together The AMCRC – ACES Strategic Alliance

Posted by on February 21, 2013 at 5:24 pm

Over the last couple of months I have been working to put together a strategic alliance between my client, ACES, and the AMCRC. Putting together an alliance between two bodies that are funding substantially the government, and therefore taxpayer funds, is not an easy thing. Well, not if you want to do it properly, that […]

Don’t Let Me Be Misunderstood

Posted by on January 14, 2013 at 3:51 pm

Back in the 1960′s in the UK there was a band called The Animals. One of their early hit records was a classic blues song called, “Please don’t let me be misunderstood”. Being misunderstood can be the difference between winning and losing. As my old friend and mentor Rob Irving used to say, “It’s not […]

Brands, Customers and Selling Wine Online

Posted by on December 9, 2012 at 2:12 pm

I have been buying wine online for a couple of years now. Sometimes it has been a great experience and sometimes a crappy one. But what it shows is how fragile customer loyalty is and the things that can damage it and a brand. I got hooked initially on Graysonline – about two years ago. […]

AdBioFab

Posted by on December 7, 2012 at 10:09 am

I am producing the AdBioFab conference again. It will be at the Sydney Business School on December 18th. If you are interested in attending visit the AdBioFab website to find out more or to register. If you are a regular reader of this blog and want a complimentary pass for the conference add a comment […]

How Real Estate Agents Affect Our Local Economy

Posted by on November 6, 2012 at 10:24 am

Yesterday morning just before I headed out to a couple of meetings at the uni, there was a knock at the door. It was someone who lives a couple of streets away, and who was the realtor who sold us our house. (I’ll call him John for the purposes of this story). He and his […]

The Solar Decathlon Project

Posted by on August 10, 2012 at 5:20 am

The Solar Decathlon has been called the “solar olympics” by some people. It is a regular global competition sponsored by the US Department of Energy to build a totally sustainable house. For the first time there is an Australian team, the team from UOW and they have a really good value proposition for their entry. […]

LinkedIn (art as well as science)

Posted by on April 4, 2012 at 6:21 am

I have a lot of interactions with students these days. I teach a class of students who are primarily going to graduate in the next few months with degrees in media and communication. In addition I have a research project that involves PhD students from the sciences in interviewing CEO’s of corporations in high tech […]

Additive Fabrication Conference

Posted by on February 23, 2012 at 8:24 pm

I am organizing a conference on Additive Manufacturing at the Innovation Campus of UOW in April. It should be a really good event, so if you have an interest in the next generation of manufacturing technologies, I urge you to check out the web site and to register. Here is a video that describes the […]