Brands

Where to Spend Your Advertising Dollar…

Posted by on September 27, 2009 at 6:09 pm
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The Disagreement about Blogs   There are two point two new Blog sites created for every second of every day of the year. (around 175,000 per day.) The blogosphere doubles every 236 days! Presently, there are around 77 million blogs,It has been predicted that within three years, 50% of all content online will be user-generated. […]

A Rational Response to Lily Allen’s Political Attempt to “FSCK You” All.

Posted by on September 27, 2009 at 11:37 am
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The problem with the Internet is that it’s full of lies and misdirection. Some of those lies emanate from Media barons, some from Politicians. Hell, some even come from Bloggers. But when the misdirection is uttered by a music artist who is worshipped by the young and naive, then I feel that I have to […]

The Farmville Meme Takes on Big Music

Posted by on September 23, 2009 at 1:45 pm

We''ve enjoyed watching the growth of Farmville from nothing to the number one “Coolest Thing” on the internet.OK – it's subjective – you might not like it – but nearly 50 million users do. Thats 2.5 times the population of Australia, 1/8 the population of the USA. So it's gotta be worth a mention. The […]

The Classic Free Business Model

Posted by on September 20, 2009 at 8:24 pm

Of course there is no free lunch… Someone, somewhere pays. The problem for a lot of businesses nowadays is that they have come to expect to get paid not one, but at every point that their particular piece of IP is used. The place where I think the classic 'free' model got started was Dolby. […]

Beyond Free – The Cutting Edge Of Business Modelling

Posted by on September 17, 2009 at 5:23 am

Over the last year or so, we have looked quite deeply into P2P and how it impacts content owners. We take the position that P2P is in many respects no different to radio or TV. It provides a great platform for doing promotion on a new title. For back catalogue it represents a more complex […]

The Most Expensive Real Estate in the World – and it’s going to waste.

Posted by on September 14, 2009 at 5:02 am
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It looks like online games might be about to change the way media and advertising companies interact with the Internet.   Believe it or not, the most expensive real estate in the world is a little red barn.   Nearly 40,000,000 million Farmville players have purchased one. It uses up exactly 3 squares of virtual […]

Why Google Alerts Are Important For Brands And Industries

Posted by on September 13, 2009 at 6:47 am

Kenny Rogers sang a song written by Don Schlitz called “The Gambler”. The chorus goes as follows: You got to know when to hold em, know when to fold em,Know when to walk away and know when to run.You never count your money when youre sittin at the table.Therell be time enough for countin when […]

Customer Service – A Promise That Companies Need To Keep

Posted by on September 12, 2009 at 7:48 am

Who actually reads blogs? I mean, not just people looking for stories that are not in the mainstream media. I mean which corporations are reviewing the state of play for their brand, their products, and their reputation. I know that Telstra does, because when I blogged about a problem with Telstra a couple of months […]

Is Zynga loosing it’s Zing….. or are Farmville Croppers getting smarter?

Posted by on September 10, 2009 at 11:18 am
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I am deeply *enamoured/in awe of the adoption wave that Zynga have created with their Farmville creation.   Of course, it helps if you have two million per month to spend on click-through advertising – however, that is a separate topic.   Farmville is an excellent example of the concept of innovation patenting. Zynga took […]

The Consumer Digital Revolution is Winning. (Or Zynga -v- The Music Biz)

Posted by on September 4, 2009 at 6:44 am
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Many of our regular readers are wondering if I have gone batty lately. All I seem to be blogging about lately is Farmville this, Farmville that.   What ever happened to P2P, the Global Financial Crisis and good old political head bashing?   Believe it or not – all of those elements are inside Farmville […]