Putting Together The AMCRC – ACES Strategic Alliance

Posted by on February 21, 2013 at 5:24 pm

Over the last couple of months I have been working to put together a strategic alliance between my client, ACES, and the AMCRC. Putting together an alliance between two bodies that are funding substantially the government, and therefore taxpayer funds, is not an easy thing. Well, not if you want to do it properly, that […]

Brands, Customers and Selling Wine Online

Posted by on December 9, 2012 at 2:12 pm

I have been buying wine online for a couple of years now. Sometimes it has been a great experience and sometimes a crappy one. But what it shows is how fragile customer loyalty is and the things that can damage it and a brand. I got hooked initially on Graysonline – about two years ago. […]

Toyota: How Negative Customer Experience Can Destroy A Great Brand

Posted by on February 12, 2012 at 10:44 am

In 2005 I bought a Prius. Its been a tremendous car. Fuel efficient, quiet, inexpensive to run. In fact it was so good I decided that when it hit 100,000 k’s instead of trading it I would keep driving it. At 140,000 k’s I thought I would find out how much it would be worth […]

Why Retailing Has Changed Forever

Posted by on October 2, 2011 at 8:05 am

Last Thursday I went our for my morning walk with my wife, Robyn. She told me that we had a problem with our washing machine. She thought that the motor had given up the ghost. We have had it for some time so we decided not to bother with calling a repair man and to […]


Posted by on November 24, 2010 at 7:30 am

I have had a number of branding jobs over the last few months. What is interesting about developing brands is that every job is totally different. Developing a brand architecture for an enterprise requires for there to be a real insight into how the model works, what the underlying brand promise is, and most of […]

The Upside Down World Of Web

Posted by on September 25, 2010 at 12:19 am

Gary Hamel has written a piece that goes to the heart of what I believe is happening right now. Everything that was, is now (or soon will be) the opposite. The move in societies (and every management structure is in and of itself a society) will be away from the architecture of the past toward […]

The Growing Difference Between Price And Value All Driven By The Brand

Posted by on July 14, 2010 at 12:56 am

I had dinner with Johnny H on Sunday night, and he was telling me that he was in the process of selling his Beemer because it was about to hit a bit inflection point in terms of depreciation – 150,000kms. My Prius had its 140,000km service on Tuesday (yesterday) so I thought maybe I should […]

Is Face Book Becoming A Competition?

Posted by on January 18, 2010 at 3:15 am

Over the last few weeks, perhaps a month, I have noticed Face Book morphing into something that is quite interesting… There are a number of quite distinct groups of people that seem to form the community, well my community anyway. This observation is based on the News Feed feature… The largest grouping of users (friends) […]

How to Save the Economy (Via TV) and Stop all this silly ACTA stuff.

Posted by on October 29, 2009 at 1:44 am

When I was four years old, my family constructed a house. I asked my father how the builders knew what went where. And he told me about the plans and showed me the blueprints. I was enthralled, here was a method to build something. Draw up a master plan, order the lumber, roofing iron, and […]

Corporate Thugs Knocking at Your Door?

Posted by on October 19, 2009 at 3:21 am

I am sure that we have all been victims or observed the playground bully at work.And some of my readers may even have pulled wings off fly’s. I’m ashamed to admit that I did. Although I am pleased to announce that my magnifying glass torturing of ants and fly’s ceased when I was about 9.As […]