There are now several hundred “watch on line for free” video
sites. These online sites make the point about file-sharing almost moot except
for countries like Australia
that have an artificial monopoly stranglehold on the internet bandwidth and
monthly Caps.
So Koltai, people in Australia
are using P2P because they cant afford the cost of streaming legal video?
Yep. When every Gigabyte on your iPhone can cost you $15,000
then you certainly can’t afford to watch streaming legal videos.
Well how else do we get our content?
Good question, Australia,
New Zealand, South
America, India,
China, South Africa and
everywhere else that 50 MB per second Internet access with no Caps is not available.
Chris blogged the other day about the Telcos pitching
content companies for their content.
It’s like going to the races and taking a bet an each way on
the top four favourites.
The odds are that in your favour out of a field of ten
horses that at least one of your four will come in first with a strong
likelihood of a place for at least another.
Unfortunately the bookmakers know this also and have adjusted
the odds that if you bet on the four top favourite horses, your win and place
is unlikely to return you much more than the original bet.
The only ones that win are the bookies.
In the content business, the only ones that win are the deal
makers (ummm that would be the lawyers). They get fees from the Telcos
obtaining the content and from the Hollywood Studios “selling” the content.
Unfortunately, people that want content these days, don’t actually buy
outdated media types anymore.
Blog reader user comment:
Buying CD’s is becoming strange, they’re like floppies
now. Where do I insert them? In my netbook? In my touchscreen phone? My next
laptop won’t have CD-ROM either. It’s an obsolete format of digital storage.
But if you want to support the artist you like you have to buy this garbage.
You know what, media distributing companies? Shove it.
The Media Companies know this and are looking to find
answers.
Universities are doing their bit to help and professor Jonathan Taplin from USC Annenberg put together a panel
with "leading media architects" Peter Chernin and Gordon
Crawford about the long view of the future of Media distribution.
In this video you are going to hear the history of
Technology and how it disrupted the older technology.
You will understand that the industry consider their “D” (“d”
for Destruction/Destiny?) day was August
6 1995. the day that Jerry Garcia died and Netscape launched their IPO.
You will understand that industry thought their business was
safe and protected – as it was BI (Before Internet) – and how the media figured
their business was like shooting fish in a barrel.
OK, so here’s the video… An interesting watch, even if it is
a put-up job for our elected Governments.
So if you watched the video, you now know that it will take
the industry about eight years to work out how to alter their distribution
contracts and actually provide digital content as per the consumers wishes.
Advice to Hollywood:
Well, I’m here to tell you guys, that the consumers haven’t
spent the last eight years waiting for you guys, and they’re certainly not
going to spend the next eight waiting either.
By my calculations – based on the rate of
growth of file sharing software, and the increasing rate of adoption – if you
want to deliver a catalogue model digital delivery to the users before everyone
gets the entire catalogue free….Then you
have less than three years.
After which everyone will have the catalogue and you will
only have the new content.
And as we all know – deep catalogue in the hands of every
internet user in the world means zero income for the content industry.
OK, well it means the opening weekend numbers because the
rest will be file-shared.
So guys – stop talking about it – stop telling us how
difficult it is. Get in a couple of slash and burn, entrepreneurs and for Pete’s
sake – just “bite the bullet” and do it NOW.
Don’t make the mistake of waiting for the lawyers. Your
business model will have vanished by the time they have finished billing you
for whatever they can squeeze out of you.
In closing I would like just like to say…
The days when you could protect unbelievable business
models have now largely gone and the power has moved to the consumer.
Oh yeah, that was in the video… so basically you already
know.
Postscript:
Hey Koltai – The title said something about Media Companies
buying Universities… you didn’t talk about that.
Oh yes I did. Just don’t really want to be sued by spelling
it out. If you watched the video and understand whom the participants represent,
the rest should come easy. However, don’t panic, we’ll be talking about these
guys again in the future.
Every time Governments legislate against or big business
prosecutes against file sharing, internet users find a new way to circumvent
and continue their activities.
As there are more Internet Geeks than enforcement officials,
this is hardly surprising.
Sometime ago I predicted to Chris that if the “powers that
be” continued raining down hellfire and brimstone on all the file sharers then
the file sharers would take the whole operation totally underground.
Chris asked me if that meant encrypted private networks and
I replied, no, it means community WiFi.
802.11a/b/g grade WiFi connections are not known as the best
methodology for connecting high speed networks suitable for viewing videos,
however the new “n” and the new wimax 802.16e will change the viability of local
community networks.
But even those using b/g can with the right antennas still
obtain reception upto
88.7km (55.1 miles) making WiFi (set-up by geeks) in the community an
obvious next step in the propagation of sharing person to person.
At the very least home users who want to extend their b/g
802.11 range might consider this
or this
(good for about 600-900 metres) or to connect to other WiFi networks, this
(upto about 4 km but directional)
Consumer pushback against the copyright enforcers is
starting to become organized in a way similar to resistance units in the second
world war.
Small cells totally independent of each other and not
reliant on a central network that can be filtered, intercepted or interdicted.
It would seem that the next foray against the media corporate
world is the P2P Kiosk.
Located in Weimar, Germany,
The Pirate Kiosk announced the other day that they were open
for business.
A real kiosk designed to act as an index site and to
facilitate OFFNET file sharing (that’s file sharing with NO INTERNET”).
Yes it’s a real Kiosk. To see it in action, view movie at
bottom of this article.
And here’s the announcements…..
Dear users and abusers, dear Elders of the Internet,
the Kiosk of Piracy is proud to announce the launch of
“The Pirate Kiosk”! From last night own, a copy of the infamous Pirate
Bay is available to the public, but – here comes the catch – offline-only.
Yes, offline, the Kiosk is not connected to the Internet in any way, but the
interested public is invited to use the service in a wifi-radius around
it.
With our newest project, we are joining the work of the
dear people and groups which managed to duplicate the contents of The PirateBay on other places
in the Net. We want to show in a very physical way that the Internet is neither
a machine nor controllable in any way – it is just a system of agreements which
work in any circumstances. We don’t need the Internet – the magic can happen
anywhere.
The Pirate Kiosk features a webinterface similar to it’s
online brother (reachable under http://kioskofpiracy.org – IF you are in wifi
range), a tracker
service (under http://tracker.kioskofpiracy.org:6969), a growing backup of most
of the Bay’s .torrent
files and the ability to upload files which will be added to the
integrated Seedbox.
The
Pirate Kiosk at the Kiosk of Piracy based at the Sophienstiftsplatz
serves .torrents with the following Tracker-URLs:
http://192.168.42.1:6969/announce &
http://tracker.kioskofpiracy.org:6969/annouce - offline tracker url in the
local WLAN “kioskofpiracy.org”
What does it mean? After downloading a .torrent from The
Pirate Kiosk, you are able to share your pirated content on a local space in Weimar
with your friends or share over teh internetz with your 10 million best-buddy
friends
And of course… the Youtube test of the service.
For those wishing to duplicate this community service in
their own local wireless, the TPK enthusiasts have supplied a DIY instruction
set – here.
Conclusion:
The RIAA and their lobbyists created a new game. It was
called “Us versus the Internet”.
Well, the game results are in...
RIAA Guys? You lost.
Government guys? It’s all over.
Non RIAA Content guys? It’s all over.
Whilst “it” (file-sharing) was on the internet – you had a
chance to make money out of P2P – had you hired someone that knew what they
were doing – however, if it’s not going to be on the internet, well then I
guess the game is over……….
You can all pack up your lawyers and investigators and go
home, because as a geek, I don’t know of any way of interdicting or
infiltrating an encrypted 192.168.0.0 network over limited range wireless.
Advice:
Right now the online kiosk population appears to be one. RIAA, and all content industries and Government lobbyists. If you don't back off, I don't think the population will stay at one.
If you’re not a Politician, please move along….. You probably already know this stuff.
Let’s start with a little history.
In 1982, Floppy disks were eight inches wide and held 180 kb of data.
If you were lucky, you had a machine with two floppy disk drives and could install your program disks in drive A:\ and have your data disk in drive B:\.
If there were other machines in your office and someone wanted your data, the procedure was to juggle disks to create a copy, which you would then walk across the office to the recipient.
The system was slow, but had benefits.
There were no viruses, nor network outages. The trust value for a program or data was high as it was, ‘personally delivered’.
This method of data delivery later earned the name "sneaker net".
IBM introduced the 360 Kb and 1.2 MB floppy disks and then Sony in 1985, introduced the 3½ floppies, at first with 720 Kb and later, 1.44.
(Until 1993, I carried a little box of floppies with me wherever I traveled in case I had to fix, recover or configure someone’s computer. In those days, I was an expert.)
In 1993, CD-ROMs started turning up on PC’s and by the late 90’s, DVD’s had arrived.
The interesting item of note, that as the new technology was released, the older floppy units were no longer included in new equipment installations.
By 1986, you would be hard pressed to find a new 8” floppy drive for sale.
By 1998, it was impossible to find a 1.2 MB floppy installed in a new PC.
The latest flock of laptops, netbooks and of course mobile phones, don’t have floppy disks and nor do they have CD-Rom drives or DVD’s.
Yes, you can buy an external unit and plug it in. But why bother?
Even if Hollywood hasn’t realised it yet, computer hardware manufacturers are realizing that consumers no longer want bulky optical drives.
They will move the content onto their devices wirelessly or via a USB key.
And then we get to the million dollar question. WHAT CONTENT ?
Now let’s examine the economics of the DVD format.
DVD’s need to be cared for. If one has children (anyone under thirty……) then one knows that the DVD’s rarely end up back in the protective covers by themselves; ergo a backup copy needs to be made of each video.
A blank DVD costs 75 cents and stores one movie (in VOB format).
One hundred movies costs $75.00 plus an hour each to burn them.
(There is no advantage to compressing the format as most of the older DVD players don’t handle the AVI/MP4(H.264) formats that abound today.)
A one terabyte Hard disk is now available for about $125.
To rip (copy from the DVD onto a hard disk) the movie and compress takes two hours, but we can now fit 1428 x 90 minute 720 x 565 movies on a single one terabyte disk.
To place that number of movies into perspective – Foxtel’s annual movie offering is only 1200 movies for the year.
OK – so the consumer has now purchased a hard disk.
Where is he going to get 1400 movies from ?
The Australian Internet monthly CAP now averages 40 Gigabytes (up ten GB in the last eight months).
He could buy his movies from barrows at shopping centres from as low as $2.00 each, or he can buy 3 pre-shrunk/compressed AVI movies on a DVD from Woolworths for $5.30.
Add-in a media centre; ($100-$350) buys a reasonably functional USB to audio visual analogue home media device (the set top box replacement).
And he can legally rip those DVD’s, put them on his hard disk and watch them over and over again (trained by Foxtel viewing habits) to his hearts content without any advertsing.
He/she may elect to download a few movies each month via Broadband (about 30 movies) but the rest they will have to buy.
Or will they.
With the prices of and restrictions placed on Digital movies by the studios and distributors, home users are finding that obtaining Digital content legally is not easy.
So the hard-disk swap was born.
“Hey, so and so has about 200 movies, do you want to swap hard-disks”?
“Sure.”
So the restrictions on our content purchasing by the film studios and the stranglehold on our broadband is actually causing an entire new “sharing subculture” to be born in Australia.
The hard disk “sneaker net”.
Reference point.
As a reference point, I am a data squirrel. I have most of the data from all of my computers since 1983. That data fits onto less than one hundred and twenty gigabytes. (That includes operating sytems.)
Ask your kids next time you see them, “Just how much storage have you got on that computer of yours?”
If they says – “40 Gigabytes dad and I need more”……. He/she is one of the few in Australia who are probably not downloading movies.
If he says “Three terabytes Dad and I’m just off to Dick Smiths to buy another two terabyte disk”….. you know that it’s time to look long and hard at the legislation that lobbyists are attempting to convince you to pass.
Your son (or daughter) are not alone; they with other Australians have come to realise that lack of choice on Foxtel combined with 22 minutes of advertising (per hour) on most channels is forcing the youth of today to look for other avenues to obtain their entertainment.
Content companies (despite their claims) are not making sufficient quantity of material available at reasonable prices.
Therefore your children, and most others in Australia, have only the following choices:
Rent HD quality movies from iTunes and have them disappear after 24 hours.
Buy a permanent low quality movie from iTunes for about $35.00 each.
Buy the $2.00 movies and spending time to rip and convert the movies
Swap movies via sneaker net.
Download via P2P.
Do you really want your children, and all of their friends turned into criminals because the content industry are sitting back and not delivering the necessary business model?
References:
An International Analysis of the Real Value of a Digital DVD Movie.
Another Indie Film Producer sees the P2P Lightning Bolt
by
Tom Koltai
on September 25, 2009 12:00AM (AKDT)
DRAFT DRAFT DRAFT - NOT FOR DISTRUBTION OR USE
If you’re on the way to Chicago
this weekend, why not catch a movie – Choose this one (Chicago
weekend plans) and the producer will buy you a beer.
Tucker Max, American author turned Film Producer is about to
bring his latest novel onto cinema screens in Chicago and he wants the whole
world to be a part of his excitement.
What is the novel about ? Well, in 2002, Tucker started
blogging about his younger alcohol dazed exploits. The blog readership grew so
big that eventually Tucker wrote a book: "I Hope They Serve Beer In Hell".
But Tucker is doing it the hard way. The way that
Independent movie producers throughout the world are familiar with.
In his own words...
Why are we doing this like this?
1. Helps us build word of mouth: I have believed since day
one we have a great movie that people will love, and the way to market great
movies is to do it through word of mouth. Put it in front of people, let them
see it, and have them tell their friends how much they liked it. That’s why we
did the premiere tour. There is no better way to market quality, and by
starting with a smaller release, it allows word of mouth to build and develop.
This strategy has worked great with movies like “Slumdog Millionaire” and
“Juno.”
2. Money: I have written about this before, but we are doing
something very risky, but very remarkable if we pull it off: We are self-distributing this movie. We don’t have a studio
paying for everything (and thus taking all the profits), which means we have to
raise all the money necessary to book theaters, make prints, and pay for
advertising, and that is very expensive. Just to give you an idea of what we’re
working with, “The Hangover” had a pre-release P&A spend of 40 million. We
have about 5 million. Quite frankly, we can’t afford to do a 2000 screen
release off the bat, that would require money we don’t have. If the movie does
well in it’s first weekend (which I fully expect), then raising more money to
finance the wide release is easy; if not, then it will be very hard.
-Chicago for
opening weekend: We have the most theaters in the Chicagoland area the first
weekend because that it is our expansion test area. And yes, Nils and I will be
in Chicago for opening weekend, and
Friday night we will be at Faith and Whiskey, Saturday, we’ll be at McFaddens.
Details tomorrow.
-Canadian Release: Our Canadian distributor has decided to
do the Canadian release in two weeks. I think this is stupid, but like I have
explained 100 times, we have no control over foreign distribution. In ANY
country.
And seriously: STOP ASKING ABOUT FOREIGN RELEASE. We sold
the foreign rights to foreign distributors. They release it when they want. We
have NOTHING to do with it. That’s the way film works: Foreign distributors
control foreign release dates.
-Other foreign release: Again, we have no control over
foreign release at all. None. They can go day and date, they can wait a year,
they can just send it straight to DVD, they can do anything they want. That is
the way foreign release work, and asking me about when they are coming out is
pointless. I don’t know and it’s not up to me. If you live outside the US
and are desperate to see the movie and can’t find the release date in your
country, then just pirate the movie and watch it online. I am serious. I have
no issue with that.
A few years ago (1994), a well known Australian journalist
told me the secret of Journalism.
“Tom, if you want to get published, just have something
contrary to say about someone famous or a hot political subject and every
journo in the land will want to ‘quote you’.”
That journalist was John Hilvert (apologies if I
mis-remembered your words of wisdom John – it was a long time ago). John’s
advice was sound, but it did get me to the attention of everyone – which
unfortunately is the way to get undone in this country. Almost everyone in Australia
is born with scythe, (for cutting down tall poppies of course….. silly
question.)
Lilly Allen, Pop star to millions.
On the other hand – many have not even heard of her.
(Comments from P2pnet.net)
I mean we are talking about the girl that got up on a stage in front of thousands of fans and crooned "Fuck You" to them.
And no-one walked out or was offended...
So what does a pop star do when /he/she wants to increase
record sales?
They do a publicity stunt.
On Lilly Allens Blog last week, an impassioned plea from Lily
Allen (ostensibly penned by Lily herself) aimed at asking file shares not to download
her songs.
I personally think the Blog, situated on Rupert Murdoch’s
Myspace, was yet another attempt by IPFI/RIAA and similar organisations to
convince the UK Government to proceed with their “three strikes and you are out
legislation” and other anti-p2p legislation designed apparently to assist the
USA in their financial recovery.
Lily announced to the world today that she was deleting her
blog and leaving the music scene.
The last Tweets today, again ostensibly from Lilly say it
all….
i'm proud of the fact that that i've been
involved with this debate but i'm passing the baton on to other artists.about 19 hours ago
from web
i wont be attending the meeting because it's
going to be a press frenzy and i don't want to detract from the issuesabout 19 hours ago
from web
hello, there is a meeting today in london
where artists are meeting to discuss Piracy. my job done.about 19 hours ago
from web
Well, many of our regular readers know that we collect
metrics on P2P file sharing.
Lilly, the bad news is that your P2P score was fairly low
when compared with others.
Yes you’re in the top 200 of Australian P2P downloads – no,
the mp3’s of your music are not.
What's popular are the SkidVid Videos: the videos that
people want on their phones, to show their friends how cool they are.
What we have noticed at Perceptric is that public calls to
action, e.g: a TV show, performer interview on the morning show, a music video
played on Rage, MTV, V or MAX, an advert for a performer's CD, an advert for a
performer's concert, a car driving past with the windows down and the stereo
blaring; all result in P2P downloads.
The P2P downloads are then shared amongst other people and
the artist's “footprint” on planet earth is expanded and enhanced.
A successful artist is one that garners the most publicity.
Only though publicity can the artists work increase in consumption.
What we have also noticed is that our scoring system
(developed in house) for scoring P2P downloads provides valuable insight as to the
success and failure of new acts and their media offerings - be it, music or the
movies.
So why is Lily so upset all of a sudden?
We don’t think it’s about the “nasty” comments she received
on her blog or elsewhere, (think about it - a girl that has the balls to sing "Fuck you very much" to thousands of listeners...). We think it has more to do with the fact that Lily
herself launched her career via remixing other peoples music without
permission…….
From P2Pnet.net…..
Now, “When Lily was first trying to get attention, she
created a couple of mixtapes with a ton of songs from other artists … available
as MP3 downloads, and mixing in her own tracks,” blogs Mike Masnick in TechDirt,
continuing »»»
This is a well-known tradition in some circles and a
great way to get some attention. We’re all for it. But… it seems quite
hypocritical of Ms. Allen to claim that file sharing is somehow evil and
destroying the industry when she appears to be an active participant and used
it to promote herself (oh my goodness! free music working as promotion!).
According to the tracklisting of the second mixtape, it included 19 tracks by
artists other than Lily Allen. Both mixtapes (mixtape 1 and mixtape 2) are available directly off of Lily’s website, LilyAllenMusic.com,
which has a copyright notice at the bottom from EMI.
But don’t bother trying to get the mixtapes from the normal
web……
I haven’t bothered looking for the second tape. We’ll just
watch what happens to the first tape. We think a MEME might be born. As in the
Joel Tenebaum case.
We can’t help but agree with “Getoverit” a commentor to
Asher Mosers story
today in the SMH this morning.
Lily, I don't agree with piracy, but musicians, can you
get over thinking you can write a 4 minute song and expect to be
millionaires... focus on the royalties from radio, start touring and putting on
enjoyable shows and you'll make your money. Consider the song your
advertisement, not your income.
Getoverit | Sydney
- September 25, 2009,
1:04PM
Perceptric Conclusion…… and Prediction.
P2P of Lily’s music will skyrocket – (Mainly by people who
have never heard of her).
Retail Sales of Lily’s music will skyrocket.
Lily will release her new album in November to incredible
international acclaim.
In two years time Lily will join with those artists that
now claim that filesharing is good for getting known.
And Lily won’t think that James Murdoch is such a nice guy
anymore……
Lily today? Well I think that Lily has learnt that it’s not
always a good idea to do what the big music interests want her to do. But then
I’m not a music artist and I don’t know what kind of pressure those guys can
bring to bear.
The clue might be in her comment about “not renewing her
contract………”
Is that because she wouldn’t or was it because she couldn’t,
until the terms of her new contract got better, if she did this one little favour for the man……..?
Score at half time…..
Big Music -10,
Lily Allen +100
Consumers +10000
Let's see how this plays out.... I think she will attend her concerts..... and release her new Album AND I think this little PR stunt was successful.......
More Piracy Stuff, moi, Matt Bellamy and Bjorn Ulvaeus Current mood: focused
I've had a lot of responses back since my previous blog posting here. The long and short of it is, even before this economic downturn Piracy has been affecting all areas of entertainment, except maybe theatre. CD sales, Film DVD sales, book sales , TV DVD sales, everything. Now, if people go on consuming at the rate they are and do not pay for what they are consuming, not only will the artists within all these industries be without jobs and unable to express themselves but the behind the scenes people too. Thats literally millions of jobs . . I know that a lot of you want to know that you're not being overcharged for a product and you want to know that your hard earned cash is going to the right places, alot of work has to be done in order for this to happen. I think that paying 14.99 for an album is ridiculous, I'm with you on that, and that wont happen again, but piracy is not the answer.It's hard enough to get a job at the moment.People are being laid off in all areas and the record companies are no exception. My own label EMI laid off thousands last year. I don't care so much about the high-ups (and by the way they're always the last to go - what a surprise) but the people who are going out are the young ones, the life blood basically. They're the ones that go first, , I've seen it. And the same is happening in TV and film. Why do you think you are just getting Terminator 6 and Harry Potter 7 instead of exciting new voices? Because the young voices are not there anymore. Do you care about that, or do you just want to watch and listen to the products of the last generation? Or do you want a voice that is heard and can make a difference?What I do know is we have to invest in this sector of our country guys, we are great film makers,we have incredible writers and authors, historically the best music makers, we cant throw it all away. The internet is the most amazing thing, but it should be OUR thing, and ironically piracy is just playing into the hands of the corporations. What these artists and creators do, they do for the love of it, I know its hard because money is scarce but we have to inject money back into these areas. It's not fair to steal peoples material,I know it's art and it has no physical value but even Shakespeare had shares in The Globe Theatre. People will lose their jobs, you'll be watching X-factor, Simon Cowell will be getting richer, radio stations will be churning out old back catalogues from people your dad or even your grandads age(vera lynn is No 1 this week) and the taxpayer will have to subsidize yet more unemployment. Please, please, please go and see a film in the cinema instead of buying it in Tesco's car-park , buy a c.d. or album off itunes if you really like it, and god help us, keep buying books . If we do this, i really think we can make a difference. Anyone band, writer, author, musician, actress please feel free to contact me on this matter if you feel it is important
ps . Matt Bellamy from MUSE wrote this to me in response to my previous post, Bjorn Ulvaeus has also spoken out publicly re file sharing.
Lily
My current opinion is that file sharing is now the norm. This cannot be changed without an attack on perceived civil liberties which will never go down well. The problem is that the ISPs making the extreme profits (due to millions of broadband subscriptions) are not being taxed by the copyright owners correctly and this is a legislation issue. Radio stations and TV stations etc have to pay the copyright owners (both recording and publishing) a fee for using material they do not own. ISPs should have to pay in the same way with a collection agency like PRS doing the monitoring and calculations based on encoded (but freely downloaded) data. Broadband makes the internet essentially the new broadcaster. This is the point which is being missed.
Also, usage should have a value. Someone who just checks email uses minimal bandwidth, but someone who downloads 1 gig per day uses way more, but at the moment they pay the same. It is clear which user is hitting the creative industries and it is clear which user is not, so for this reason, usage should also be priced accordingly. The end result will be a taxed, monitored ISP based on usage which will ensure both the freedom of the consumer and the rights of the artists - the loser will be the ISP who will probably have to increase subscription costs to compensate, but the user will have the freedom to choose between checking a few emails (which will cost far less than a current monthly subscription) and downloading tons of music and film (which will cost probably a bit more than current subscription, but not that much more).
We should set up a meeting with Lord Mandelson as he is on this issue at the moment, I'm sure he would meet us for breakfast!
I havent written on here for a while but I've taken the time to write this as I think music piracy is having a dangerous effect on British music, but some really rich and successful artists like Nick Mason from Pink Floyd and Ed O'Brien from Radiohead don't seem to think so. Last weekin an article in the Times these guys from huge bands said file sharing music is fine. It probably is fine for them. They do sell-out arena tours and have the biggest Ferrari collections in the world. For new talent though, file sharing is a disaster as it's making it harder and harder for new acts to emerge. Heres a link to the article http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article6828262.ece Mason, O'Brien and the Featured Artists Coalition say that file sharing's "like a sampler, like taping your mate's music", but mix tapes and recording from the radio are actually very different to the file sharing that happens today. Mix tapes were rubbish quality - you bought the real music, because you liked the track and wanted to hear it without the DJ cutting off the end of each song. In digital land pirated tracks are as good quality as bought tracks, so there's not a need to buy for better quality. The Featured Artist Coalition also says file sharing's fine because it "means a new generation of fans for us". This is great if you're a big artist at the back end of your career with loads of albums to flog to a new audience, but emerging artists don't have this luxury. Basically the FAC is saying 'we're alright, we've made it, so file sharing's fine', which is just so unfair to new acts trying to make it in the industry. You don't start out in music with the Ferraris. Instead you get a huge debt from your record company, which you spend years working your arse off to repay. When you manage to get a contract, all those pretty videos and posters advertising your album have to be paid for and as the artist, you have to pay for them. I've only just finished paying off all the money I owe my record company. I'm lucky that I've been successful and managed to pay it back, but not everyone's so lucky. You might not care about this, but the more difficult it is for new artists to make it, the less new artists you'll see and the more British music will be nothing but puppets paid for by Simon Cowell. And it's not like there aren't alternatives to illegal downloads anyway. Sites like Spotify give us access to new music and different music without having to rip someone off - you can listen to tracks and see if you like them before you buy them. Then obviously there's MySpace, that streams music and helps acts like me get enough fans to convince record companies to sign us up. If this sounds like I'm siding with the record bosses, I'm not. They've been naive and complacent about new technology - and they've spent all the money they've earned on their own fat salaries not industry development. But as they start to lose big from piracy, they're not slashing their salaries - they're pulling what they invest in A&R. Lack of funds results in A&R people not being able to take risks and only signing acts they think will work, which again makes British music Cowell puppets. Is this the way we want British music to go? Now, obviously I'm going to benefit from fighting piracy, but I think without fighting it, British music is going to suffer. I don't think what's out there is perfect. It's stupid that kids can't buy anything on the internet without credit, forcing them to steal Mum's credit card or download illegally. It's this kind of thing that the record company bosses, artists, broadband providers and government should be sitting down and discussing. I'm off to South America on tour today, but i'm going to be writing British artists, saying just this. File sharing's not okay for British music. We need to find new ways to help consumers access and buy music legally, but saying file sharing's fine is not helping anyone - and definitely not helping British music. I want to get people working together to use new digital opportunities to encourage new artists.
Lily's doing a short South American tour in September! The dates are as follows: 16th September Via Funchal, Sao Paulo, Brazil 17th September HSBC Arena, Rio De Janeiro, Brazil 19th September Lunapark, Buenos Aires, Argentina Tickets are available now.
Lily Allen has had to pull out of her performance tonight at the Benicassim festival in Spain due to ill-health. Lily has been diagnosed today as having gastroenteritis by her doctor and has been told she is not fit to fly to Spain. She is very sorry to let fans down and hopes to be back to full strength as soon as possible.
In case you'd forgotten, the free myspace show is tonight. A few things to remember:
1) Don't forget your ID.
2) Don't forget to print out your profile.
3) Get to Portobello Market Tent early.
4) Tube Stations is the fancy dress theme.
Here's those directions one more time too.
The Portobello Market Tent is at the bottom of the Portobello Road at the junction with CambridgeGardens. The postcode is W10 5TY.
From Ladbroke Grove Tube (Hammersmith and City Line) (5 minute walk)
Cross Ladbroke Grove, go under the Westway and follow CambridgeGardens for approximately 150m.
From Notting Hill Gate Tube (Central Line) (10 minute walk) Follow Pembridge Road for approximately 200m and then take the left turn down Portobello Road. Follow Portobello Road to the bottom of the hill and the Market Tent is just past the Westway overpass.
The news just keeps flowing today...unprecedented demand means the UK tour in November & December has just got bigger. The new dates are: December Wednesday 9th -- Echo Arena -- Liverpool Thursday 10th -- Trent FM Arena -- Nottingham Friday 11th -- CIA - Cardiff Sunday 13th -- Brighton Centre -- Brighton Tickets are on sale tomorrow morning from 9am (Friday 8th May). You can buy them online from See Tickets/Gigs & Tours or call up the 24 hour hotline on 0871 2200 260.
The time is upon us to announce more for the mySpace show on Monday (this coming Monday...11th May). The show is free. If you want to come you have to meet at 4.00pm at Portabello Market Tent (directions are below from the various tube stations). From there, the guys from mySpace will take you to the actual gig venue. Mysterious no?
Here are some really important details:
1) Please bring ID.
2) Please bring a print out of your mySpace profile.
3) It's a small gig, so don't be slack. Once it's full, it's full.
4) The theme is London Tube Stations. Dress up. As an added bonus, the people who dress up the very best will win a meet and greet après-show.
Got it?
Directions to Portobello Market Tent:
The Portobello Market Tent is at the bottom of the Portobello Road at the junction with CambridgeGardens. The postcode is W10 5TY.
From Ladbroke Grove Tube
(Hammersmith and City Line) (5 minute walk)
Cross Ladbroke Grove, go under the Westway and follow CambridgeGardens for approximately 150m.
From Notting Hill Gate Tube
(Central Line) (10 minute walk) Follow Pembridge Road for approximately 200m and then take the left turn down Portobello Road. Follow Portobello Road to the bottom of the hill and the Market Tent is just past the Westway overpass.
Disclaimer:Perceptric, through one of the Directors, Chris Gilbey, has an interest in Vquence. A company that gathers statistics on Youtube metrics. – For that reason – we are omitting any analysis of Youtube in this article.
There used to be a joke doing the rounds a few years ago…..
There are 365 days per year available for work. There are 52 weeks per year in which you already have 2 days off per week, leaving 261 days available for work. Since you spend 16 hours each day away from work, you have used up 170 days, leaving only 91 days available. You spend 30 minutes each day on coffee break which counts for 23 days each year, leaving only 68 days available.
With a 1 hour lunch each day, you used up another 46 days, leaving only 22 days available for work. You normally spend 2 days per year on sick leave. This leaves you only 20 days per year available for work. We are off 5 holidays per year, so your available working time is down to 15 days. We generously give 14 days vacation per year which leaves only 1 day available for work and I'll be damned if you are going to take that day off!
Well Television these days is a little like that. There’s you and there’s me, and I’m damned if I want my share full of advertising……
We start with an excerpt from a report entitled:
Digital Future Project 2009
Pages 5 and 6
Trends in Online Media Use -- Looking at the use of online media, Internet users in the current Digital Future study reported increases in their time involved in most online media. Users reported spending the largest amount of time spent playing online video games and listening to online radio. In what could be considered evidence of the ongoing decline of printed newspapers, users reported large increases in weekly reading of online newspapers, now at the highest level thus far in the seven Digital Future studies in which this question was asked. Other peak levels for the Digital Future studies were also reported for reading online magazines, and watching online television and online movies
I thought I would take a look see at Australian online free to air (FTA) trends.
Who is looking at what?
Previously, we have covered that the average person watches 4 hours and 11 minutes of Television per day.
The interesting thing here is that the main ABC site is actually .net.au, but the abc.com.au website gets more hits than either channel 7 or channel 9.
(In fact the ABC.net.au website gets thecream of Australian online attention at 700,000 plus users.)
But then with Channel nine – we have to be aware that ninemsn are also the default “home” on IE browsers – so we need to look at that url as well.
Yep – a 2.51% rise in visitors over the last year. (That Microsoft partnership is sure paying off big time.)
The online winner? Channel 10 with a 65.58% rise in online attention over the last twelve months.
Empirical evidence is pointing to the fact that the younger demographic (under 25) may be watching as little as 32 minutes per day whilst the 25-34 year old demographic is watching only about an hour and 38 minutes per day.
However, if we look at the claims of Oztam, (138% of the population – based on 4 hours 11 minutes)) and Foxtel (26% of the population based on 4 hours 11 minutes), then Australians population must actually spend 7 hours per day in front of the television as obviously no-one goes to work or uses the Internet.
So in 2005 no-one in Australia watched the 80,708,568 movies downloaded from the Internet.
Hang on Koltai, where did you get that?
From the submission to the House of Representatives
BROADCASTING SERVICES AMENDMENT (MEDIA OWNERSHIP) BILL 2006 EXPLANATORY MEMORANDUM
Changing patterns of media use in Australia demonstrate an increase in the use
of new sources of entertainment and information. It has been estimated that
prime-time FTA television audiences have dropped nine per cent over the
period 1995-2005, from 3.05 million to 2.77 million. Some of this shift has
been to pay television – OzTAM ratings reports from 2003 to 2006 show that
subscription television audiences grew from an average 10% share from 6am to midnight to 13%.
You mean even Canberra noticed that the Oztam figures were… “rubbery”.
We wouldn’t say they were rubbery…. We would say – hell – take a look for yourself…..
Sources: Various Newspapers and Blogs with OzTam top shows for the year numbers
And what about Foxtel?
Sources: Foxtel Submission to ACMA, Telstra ASX Presentation
And according to the Oztam ratings numbers, in 2009, no Australians actually used the 3.7 million Facebook accounts owned by Australians – or played any of the popular games on Facebook that last month had 571 million game players spending an average of 18 minutes per game session.
“The amount of time that Internet users spend online now surpasses an average of 17 hours per week. The study found very large differences between the online hours of heavy users and light users. Light users spent an average of 2.8 hours per week online, compared to heavy users who average 42 hours a week online.” From Digital Futures Project
And of course, the authors of the Digital Future Project must be wrong in the conclusions that claim that some users spend as much as 42 hours per week online. (I gotta say – personally, I agree with OzTam, those researchers were way wrong. I spend about 80 hours per week online.)
Lets try an experiment.
Now lets allocate one third of the population to each of the light, average and heavy categories and report the result in hours.
So now we can see that the average usage for Internet in Australia is 3.94 hours per day.
And if we say that the discretionary entertainment time that was given to television exclusively in the eighties of 4 hours and eleven minutes is still the same, then obviously, the 12,500,000 million internet users in Australia are only watching 15 minutes of total Television per day. Which if we agree that there is 22 minutes advertising per hour equals a maximum of 14 thirty second adds that watch Australian gets to watch per day.
Hah – Got you Koltai….. there’s 21 million people in Australia. So we still have an audience of 9 million.
Well, yeah, is that the audience that is either too old, too poor, too illiterate or too dumb to buy a PC?
Yep – that’s the advertising demographic in Australia today.
14 30 second adverts for the 70% of the population that don’t have an IQ box.
Oh. 8,750,000.
And about 6 million of them don’t have credit cards or even wallets yet.
Oh.
So now we have established that people in Australia have no discretionary entertainment time left.
Well they wouldn’t have time would they? Spending seven hours a day in front of the TV. My God – what a country of couch potatoes.
So Koltai – why do you think the Oztam figures are wrong?
Not for me to say really. Possibly they can’t afford to hire a real economist to do the numbers for them.
Gee you’re funny Koltai. Any other reason?
No, I can’t think why a company owned by Channel 7, channel 9 and channel 10 would want to misrepresent the popularity of Free to air TV in Australia.
Well, Foxtel looks like the winner then.
Not if you read their complaints about the lack of sales activity by Optus. Or if you closely examine the radical change in their customer offerings over the last 18 months.
Minimum two year contracts reduced to 12 months.
First Month Free.
Free Instalation.
Second Digital Set-top box free.
And the Austar guys? No contracts at all…
Nope, those guys are desperate.
Now that those two year contracts are expiring…. People are not merely jumping ship, they are leaping so hard that there is not one of them that wouldn’t qualify for the Aussie long jump team in the next Olympics.
Why?
Well it’s the advertising. 22 minutes of it on every channel except the movie channels – and of course they don’t not advertise in the movies because they’re nice guys – they’re doing it to comply with their content broadcasting license which prohibits advertising interruption in their movies. (That’s basically the differentiator between the FTA content broadcast license and the cable companies license agreement. – It ensures that Hollywood can sell the same move to both clients – FTA and cable.)
Last year Foxtel posted 230 million revenues from advertising.
But Koltai, in the above chart there’s only just over 900,000 eyes forFoxtel advertising.
(Well less really, because 30% of Foxtel subscribers have an IQ so they just fast forward the adverts.)
OK, so they have 600,000 advertisement watchers.
With 78 channels? Who are you kidding. My two lads used to, (when we still had Foxtel) sit there with the remote control in their hands so they could channel surf with no delay when the ads came on. In fact they used to argue about who’s turn it was with the remote control and blame each other for not reacting quick enough to the ad appearance.
Ok so they have maybe 500,000 ad-viewers. Gee that equals an acquisition cost of 460 dollars per viewer. In other words, even with the viewers who only subscribe for the minimum $39.95 per month, Foxtel are still making their $80-$100 per month per subscriber.
Yep. Clever those Foxtel guys…
The advertising actually works out as the subsidy on the lost revenue on the entry level subscription plans.
What about all the new subscribers?
Hey Koltai – there’s an Australian born every minute and an immigrant arrives every minute.
OK cool – that means we have an additional household created every two minutes and twenty seconds.
Wow, that’s 217,639 households created per year.
It doesn’t mean they automatically sign up for Foxtel.
It’s a new household. They don’t have the money for Foxtel. Or a new Digital TV antenna booster.
What do they have money for?
Well food and water and electricity I guess with some left over to possibly cover the mortgage.
What about petrol?
Work car.
And so how do they get entertained ?
Well the husband has a laptop and the company pays for his internet account.
And?
Well, there are over 300 (legal) video streaming sites on the internet.
So I guess, that’s the Audience left for Foxtel and Free to air advertisers.
But Koltai that’s only 9,456,363 people. Slice off 1.4 million Foxtel subs and that leaves only 8 million free to air viewers.
(Well, maybe now you understand why the Government is umming and ahhing over that DTV thing.)
Yep – and it seems to be the western suburbs “least able to afford it” crowd that sign up for Foxtel. (Which actually probably explains a lot of the increasing churn rate. We all know that Blacktown is the centre of Australia’s one arm bandit revenue – so it’s a little unfair to expect that Blacktown residents are also the main subscribers to cable TV services.
Geez you’re thick Koltai… WTF (that’s a Why and not a What) would any young couple setting up house even think of poisoning their lives with 22 minutes of hardcore advertising per hour, (and having to pay for it) when all of that free content is available on the Internet?
Oh you mean all that illegal P2P stuff?
No, actually, that is growing less relevant by the minute. I’m talking about social interaction through games.
Hang on – you said they had to pay for it. They don’t have to pay for Digital TV. It’s free.
Oh yeah? Have you priced the cost of a set-top box, a digital antenna, the signal booster and the installation guy lately? Plus of course with all that new content being delivered in 1080P it looks awful on a standard definition TV so ya have to spring for a new plasma screen. So all up, the cost to the new household of free TV is about $1500 (or three years Foxtel subscription on the $438 minimum per month plan).
That’s ok Koltai, we’re going to have a couple of kids and the Government will pay for our new plasma with the baby bonus. For 10 grand I can get a 60 inch LCD with 5-1 surround sound.
Oh good.
So next week we’ll talk about the media companies turning Australia into a welfare state just so they can have more channels to advertise on.
On the weekend we will discuss where Australian Advertisers should spend their money to advertise to maximize bang for buck.
Some User Comments on the Introduction of Digital TV in Australia
I have been using a cheap SD box for years without issue, it was just plug and play. Even with an indoor antenna it was great & external it was perfect….. but with the extra channels and HD coming online I decided to upgrade to a HD box. I expected it to be better than the SD. How wrong I was… the first day i set it up all was good… next day I had pixellating & no signal messages for CH10. Moved the cable and it came back but I lost CH9. For the last week I have had no CH9 no big deal as if I had to pick a channel to lose it would be CH9 as I mainly watch 10, SBS, ABC & sometimes 7. Tonight I lost it as CH10 started to pixelate right in the middle of a show. Pulled out the neatly set up HD box out of the cabinet and re set in up in a higher position and I now have full channels after 10 minutes of stuffing around although I don’t expect it to last long. Its annoying the place that I have put it as it’s difficult to use the remote and has the red, white & yellow cords hanging over the front of the unit away from the external aerial coax. Long story short, the HD box seems to be overly sensitive to it’s location & the slightest movement of the cables or HD box can cause pixelation or complete channel loss whereas the SD box just worked perfectly where ever it was located.
I can only get 7 and SBS of the Sydney stations the others are either not there or unwatchable. Have upgraded antenna still no good. Do not bother trying to watch digital. One other problem the sound is proving difficult for a member of the family who is hearing impared to follow, there is too much difference between the soft and loud. Digital TV via the internet is OK. I appear to be in a digital black spot. What will they do before 2013? Will all of the stations be streamed on the new broadband network? Digital broadcasting by radio waves seems to have big limitations.
All my viewing is ABC iView and channel BT so I don’t really care at all about the changeover. But my mum and my girlfriend both have digital and it looks and works great. We’re hardly in rural areas, though.
This is definitely something that needs to be fixed. Because people in rural areas don’t have access to good internet either, so they don’t have my option of ignoring this.
We''ve enjoyed watching the growth of Farmville from nothing to the number one "Coolest Thing" on the internet. OK - it's subjective - you might not like it - but nearly 50 million users do. Thats 2.5 times the population of Australia, 1/8 the population of the USA. So it's gotta be worth a mention.
The other day I blogged about Sony's Game division creating consternation and negative vibes throughout the world with the sheer volume of misdirection and bullshit they were promoting via direct and indirect web pages about the end of the world in less than two years and three months and counting... all for a couple measly million dollars for a movie that is bound to be a flop on the P2P networks. (Which we at Perceptric have found to have the uncanny ability, to predict which movies will exceed their opening weekend estimates and which ones will bomb.) I personally think that the Sony will suffer negative pushback for this movie - for being too commercial regardless of the economic, psychological and societal negative vibe consequences.
OK - back to Farmville and Big Music.
We have talked a number of times of the remix business as being intefral to new innovative content. Well here's the Farmville Rap.
Interesting and funny, but lets hope Shell, Texaco, IBM, Kyocera and others don't see this as a viable business model.......
Coz Advertising guys - it might work for Farmville - but my guess is - it aint gunna work so well for you guys.....
One of my Facebook based Farmville neighbours is only 9
years old. She’s located in an ex-soviet bloc country in Europe
and she likes to use me for English practice.
I reply in monosyllabic polite manner to her simple
questions about what is Australia
like and today’s weather forecast.
No-one obviously has told her of the risk of “chatting” to
old men.
The Facebook Terms and Conditions state that you have to be
13 years old.
But when the cutsie games on there are aimed at seven year
olds and above, it’s obvious that mum registers and lets the kids loose.
In fact my “9 year old” neighbour is not the only young un –
but she is the only unsupervised one that I am aware of.
Yet if we analyse my (under 13) neighbour quota and apply it
to Farmville only – there are 2,181,818.2potential victims in Farmville alone, innocently
playing a child’s game.
I have hesitated to blog about this before because of the
magnitude of the problem and the difficulty of screening for undesirables –
especially when it’s so easy to make a fake Facebook account.
However, today, I was sent this article about a social
networking Gaydar outing algorithm that could equally be applied (with some
criminal profiling material) to the problem of keeping our young ones safe and
sound online.
Facebook – if you are reading this – ring these guys…
That was an exceptionally clever piece of PR marketing, resulting in one of the highest grossing independent films ever made.
Big business doesn’t seem to care about collateral damage.
The basic make-up of human beings includes the rubbernecker
component. We find it difficult to drive past an accident on the motorway or a
fire without looking. And; just as the traffic on the motorway slows down as a
direct response to that rubbernecker syndrome, as a world we tune into the news networks every night to get
our rubbernecker “fix”.
“Thank-God that wasn’t me that was shot, or killed with a
single punch, or run over by that bus”; we think.
Of course, the next day we go back to paying our taxes,
grateful that we are still alive and can do so.
When does a marketing campaign cross the line and become
damaging to the well being of a nation or the entire world?
Oran's
Dictionary of the Law (1983) defines treason as: "...[a]...citizen's
actions to help a foreign government overthrow, make war against, or seriously
injure the [parent nation]." In many nations, it is also often considered
treason to attempt or conspire to overthrow the government, even if no foreign
country is aided or involved by such an endeavour.
The recent movie from Sony, may just have crossed the line
between Public Relations and Treason.
If an ordinary member of the public set-up web pages
purporting to be on based on scientific fact, heralding the end of the world, or
lets think smaller…….
“We have evidence that your local centre of legislative
activity (parliament etc) will be destroyed tomorrow by a nuclear explosion”
… then that person would soon be answering some very serious
questions down at the offices of Homeland security, ASIA, Fedpol, or whichever
agency is in charge of these crazy harbingers of doom.
But if Sony do it – then it appears to be OK.
A copy of some spam email received by Astronomer Mike Brown
in June this year:
Greetings,
As the Communications
Director of the Institute for Human Continuity, I'd like to thank you for
taking an active role in preparing yourself for 2012. Please note your ticket
is only valid for one person. Therefore, we strongly suggest that you encourage
your friends and family to register for lottery numbers at TheIHC.com.
The IHC has uncovered
evidence indicating that the disasters of 2012 are both real and unavoidable.
We believe with 94% certainty that exactly four years from today, cataclysmic
events will devastate our planet and many who inhabit it. December
21, 2012 cannot be
ignored.
Though the future is
uncertain, there are several things we can and must do to prepare. You have
already begun by entering the IHC lottery and visiting our website. In the
coming weeks, I will be hosting an online discussion during which I will answer
your questions and provide additional knowledge on how you can continue to
prepare. You may submit your written questions to me via twitter and email. We
will also be accepting video questions and will have more details for you in
the coming weeks.
I look forward to
receiving your questions and working together to ensure that the end is just
the beginning.
Sincerely,
Dr. Sorën Ulfert, PhD
Communications Director
The Institute for Human Continuity
Twitter: sorenulfert
Email: s.ulfert@TheIHC.com
Mike Brown then did an excellent job of debunking the myths,
rumours and misdirection that arises from the, in his words, extremely professional
looking website complete with pseudo PhDs.
Mikes story can be found here: http://www.mikebrownsplanets.com/2009/06/sony-pictures-and-end-of-world.html
A search of Nibiru on Google results in over a million
references.
Examining the origin date of many of these websites seem to have a
commonality.
20 Feb 2008... Update: Emmerich and Kloser's script
was purchased by Sony Pictures
200 million budget……
So the question arises, how many of those million websites
were funded by Sony.
When was the name Nibiru released to the public ?
Who released the name ?
One place to start might be the original Nibiru Game
Developers,Dreamcatcher Interactive Inc.who would appear to
share legal firm Bereskin & Parr
with Sony.
Anecdotal evidence would suggest this particular commercial
plan may have been hatched way back in 2006. In which case, Sony Pictures have
caused a reasonable amount of consternation and concern on the Internet in the
intervening years.
For the Record….. from the Nasa website,
Question
Is there a planet Nibiru that will pretty much destroy
earth in 2012? I watched a video about it last night and I freaked out so bad i
was shaking and crying. Is our world coming to an end in 2012? If so... why
cant we just blow the thing up and call it a day?
I am really sorry that these crazy Nibiru claims have
upset you. I don't want to keep answering these questions about Nibiru, but let
me say once more as clearly as I can, for you and the other questioners: Nibiru
does not exist. NASA has never discovered or detected Nibiru or anything
remotely like it. The handful of dwarf planets that astronomers have discovered
beyond Neptune are on stable orbits that will never come into the inner solar
system, let alone threaten Earth. Nothing will happen in 2012. Nibiru is simply
a fake, a hoax, the result of a small religious cult that is unfortunately
scaring lots of people with totally false stories. David Morrison
NAI Senior Scientist January 31, 2008
Nasa seem to think the rumours originated with a small religiuos cult, the Nuwaubians. I sincerely doubt that the Nuwaubians have the resources to put up a million web pages - so one must look elsewhere for the culprit.
I think 2012 is a publicity stunt gone very wrong and one
which is affecting millions of people globally. People that don’t think to
check the wikipedia entry or the Nasa website.
President Obama hired a rumour stopper Dr. Cass Sunstein – I think he should start
with 2012. Although I’m not sure that Sony have the were-withal to actually
pay for the socio economic damage they have caused.
So what do you call this type of commercial activity… Public
Relations or Treason?
According to Wikipedia a perceptron is a type of artificial neural network.
“Perceptric” is made-up word to describe a person who creates or uses a neural network.
The Perceptric Blog is where business partners and associates in Perceptric Pty Limited post thoughts, ideas, and links to stimulate thought and accelerate the transfer of ideas.
Perceptric offers consulting services on matters relating to the commercialization of Intellectual Property and the impact of disruptive technologies on business. Our group of consulting professionals includes leading people in the legal, technology, HR and business fields.
If your business is not disrupting someone else, it is probably being disrupted by others.
The Perceptric mission is to help companies and people exceed their expectations.
If you want to contact Perceptric to brief us on a problem or to find out which of our people would most suit your needs, please send an email to: chris at perceptric dot com
