Unashamed Commerce Division (I am a director and shareholder in Vquence)

Vquence has just launched  a new product.

It is a low-touch Online Engagement Platform. It helps VIPs to kick-start their engagement in online social networks and make the most of it for their career.

With this product Vquence is initially targeting politicians, who want to gain followers online. Vquence is using some of the strategies that Barack Obama employed during his election campaign. This has significant relevance right now as the campaigns in NSW heat up, regardless of the timing of the next election, and also federally.

The Online Engagement Platform offers VIPs a setup service to kick-start their career in social networks including the most important sites: a blog, Facebook, Twitter, YouTube, and RSS feeds to syndicate content. The main focus and differentiation of the service is that it is set this up so that sites can be controlled from one central location without the need to engage on every site separately. This makes it a low-touch service - something very important to the busy lives of VIPs and their minders.

Metrics are delivered through the central control platform making it simple for VIPs to keep track of their increased visibility and Vquence analysts will create quarterly reports with recommendations on how to improve on the engagement impact.

Vquence is also including a training session to help VIPs and their team be successful from the start.

The service is described in more detail here:

The service is provided with Robot Parade providing the blogging and integration platform and Vquence providing analytics.