If you’re on the way to
Tucker Max, American author turned Film Producer is about to bring his latest novel onto cinema screens in Chicago and he wants the whole world to be a part of his excitement.
What is the novel about ? Well, in 2002, Tucker started blogging about his younger alcohol dazed exploits. The blog readership grew so big that eventually Tucker wrote a book: "I Hope They Serve Beer In Hell".
But Tucker is doing it the hard way. The way that Independent movie producers throughout the world are familiar with.
In his own words...
Why are we doing this like this?
1. Helps us build word of mouth: I have believed since day
one we have a great movie that people will love, and the way to market great
movies is to do it through word of mouth. Put it in front of people, let them
see it, and have them tell their friends how much they liked it. That’s why we
did the premiere tour. There is no better way to market quality, and by
starting with a smaller release, it allows word of mouth to build and develop.
This strategy has worked great with movies like “Slumdog Millionaire” and
“Juno.”
2. Money: I have written about this before, but we are doing
something very risky, but very remarkable if we pull it off: We are self-distributing this movie. We don’t have a studio
paying for everything (and thus taking all the profits), which means we have to
raise all the money necessary to book theaters, make prints, and pay for
advertising, and that is very expensive. Just to give you an idea of what we’re
working with, “The Hangover” had a pre-release P&A spend of 40 million. We
have about 5 million. Quite frankly, we can’t afford to do a 2000 screen
release off the bat, that would require money we don’t have. If the movie does
well in it’s first weekend (which I fully expect), then raising more money to
finance the wide release is easy; if not, then it will be very hard.
-
-Canadian Release: Our Canadian distributor has decided to
do the Canadian release in two weeks. I think this is stupid, but like I have
explained 100 times, we have no control over foreign distribution. In ANY
country.
And seriously: STOP ASKING ABOUT FOREIGN RELEASE. We sold
the foreign rights to foreign distributors. They release it when they want. We
have NOTHING to do with it. That’s the way film works: Foreign distributors
control foreign release dates.
-Other foreign release: Again, we have no control over
foreign release at all. None. They can go day and date, they can wait a year,
they can just send it straight to DVD, they can do anything they want. That is
the way foreign release work, and asking me about when they are coming out is
pointless. I don’t know and it’s not up to me. If you live outside the
To find out more about Tucker and his methodology of selling
his movie to the world click here http://www.ihopetheyservebeerinhell.com/about/
It’s a good read. Especially if you are Film Producer –
working alone – on a limited budget.
Credits:
Hat tip to enigmax at
Torrentfreak on
