Chris and I have been looking at P2P activitiy since August 2004.

However it is only since December last year that we started searching out and comparing statistics against record sales - specifically comparing deep catalogue with current new releases.


Our theory was that P2P encouraged additional sales as a form of marketing; albeit unrecognised by the Music Industry.


We have started to have some reservations about the clearcut nature of our findings.


Music Downloading may hurt physical Record Sales.

However, appears to be lead by Music Video Downloads which would appear to boost digital record sales.

 

Stats follow on Wednesday.