The new episode of House returned to Fox TV on Monday night at 8:00 PM after a two week hiatus in the US for the World Series.

 

For us down-under (according to Nicky at Channel Ten Programming department,) we will have to wait for an as yet unspecified return date  - Next year, but probably coincidental with the “ratings period”.

 

I must admit, I am getting a little tired of being penalized by Rupert Murdoch for living in Australia.

Rupert Murdoch, ex-pat Aussie who now controls who watches what where – even to the extent of the 2 minute preview clips.

http://www.tv.com/house/known-unknowns/episode/1302092/summary.html

 

With the clip at http://www.tv.com/video/29984/House+-+Known+Unknowns+-+Clip+One?o=tv

 

House - Known Unknowns - Clip One

House is invited to an 80's party and plans to seduce Cuddy there.

 

I waited and waited….

 


 

Some would call this licensing controls. I would call it, commercial censorship.

 

Thank God for Youtube.

 

For those that cant wait till February…. Here is the official episode promo clip.

 


 

Meanwhile, around the world frenzied activity ensured that the episode was available on the ED2K and Torrent Networks

 

In Australia the file was made available shortly after 4:00 AM yesterday and the following graph shows the interest from Australian IP numbers.

(N.B.: Some Australian IP numbers are in foreign countries.)

 

 

 

Estimated Australian Audience for House Series 6 Episode 7, - 131,056 in the first twenty-four hours.

 

That’s not bad considering the average viewing audience per episode in Australia is only 1.4 million (Sydney).

 

Estimated Global Audience for House S06E07 in the first 24 Hours,  6,159,643.

 

File sharing is declining globally, mainly because companies are making the content available legally via advertising streaming servers.

 

However, where content is not available, it would seem that fans are not averse to helping themselves.

 


House ED2K connections at 10:00 PM 11 November 2009. (2864 connections) on the Kademlia network.

 

If House was available via advertising streaming servers to Australian viewers, with the current monthly ISP usage caps on bandwidth, the questions one has to ask, are:

 

How many would utilize the service?  

What would the additional revenues from advertising support be?

How much would file sharing decline?

 

On the other hand, if the streaming servers were placed in a download free zone, sponsored by the Television networks and we asked the same questions, then the results would no doubt be quite interesting.

 

We would opine that;

 

1.                   File sharing of House in Australia would stop.

2.                   Advertising revenues would skyrocket.

3.                   TV advertising sales that are currently in massive decline would stabilize to the 32% of the population that are not connected to the Internet.

 

Change is upon us. Attempts at regulatory intercession have to date, largely  failed.

Possibly what Rupert needs is some of those entrepreneurial cojones that he had as a young man when he was successfully building his empire.

 

Doing revolutionary take-overs that others were too scared to attempt.

 

C’mon Rupert, how about some of that good old fashioned Aussie Can-Do attitude.

If anyone can change the face of media, it’s you. I don’t understand why you are sticking to a dying, mortally wounded and fundamentally flawed business model

 

Channel Ten, you need to consider that two years ago, the number of people that watched house in Australia via file sharing was estimated at below nine thousand.

 

Potential partner? TPG of course.

 

Bandwidth, IPTV AND technology capabilities.

It strikes me that with the recently announced merger, TPG are in a position to dominate the competitive aspects of Internet growth in Australia.

 

With their IPTV product, they may also be in a position to start encroaching on the TV Networks.

 

M&A tip for the week. Kerry, buy TPG.

 

 

References:

 

(Torrent and ED2K references are sample references only. –  281 indexing sites were utilized for the compilation of the statistics for this article.)

 

Torrent

http://www.torrentreactor.to/search.php?o=added&d=d

 

ED2K

http://www.tvu.org.ru/index.php?show=episodes&sid=27869

 

House Forum

http://www.tv.com/house/known-unknowns/episode/1302092/summary.html

 

Channel Ten

http://ten.com.au/house.htm