Just as the businesses of the future will all be totally web savvy, so too will the political parties that matter.

After several posts earlier in the week about the paucity of strategy in The Greens and the woes of The Libs and mentioning in passing The Pirate Party, who was the first person to provide a comment and to correct me? Someone from The Pirate Party...

As many people know it is easy and free to monitor websites and blogs by using Google Alerts. There are obviously much more sophisticated methods of monitoring too. But the point is that no party can ever be excused for not doing what any corporation of vision already does - that is to be checking moment to moment for any customer dissatisfaction in the product. And the product that political parties provide is policy, and their customers are the members first, and the electorate second. If you don't make the fee paying members happy, then you don't have much.

Now it is also probably a truism that most of the members of a party are like most customers - that is they are prepared to take a lot of crap from the product supplier before they actually are motivated to do something. But as with a business, when you get customer dissatisfaction, you are starting on a slippery slope, because the motivated and vocal customer starts to spread their dissatisfaction far and wide by his or her word of mouth.

The web is the megaphone that enables the chatter to become loud.

That is why it is quite interesting - and telling - that The Pirate Party came out of the blocks running and added a comment. If they are monitoring for brand activity in the way that they appear to be doing, and can get their strategy and policy sufficiently developed fast enough to field some candidates at the next election, and can use their clear aptitude for the web both to fund-raise and to spread the word, they may have a serious shot at getting someone elected to the Upper House of Australia.

I think that this would be a tremendously interesting outcome.

So, guys and/or gals at The Pirate Party of Australia, here is an open invitation to provide us at Perceptric with a copy of your manifesto and policies in a form that will be relatively easy to publish, that we can put up as a blog piece on the Perceptric Blog. Ideally it will be something that is not published elsewhere, but if that is too hard, then just send us a piece that people who regularly visit us will be able to absorb...

And if you have video that easy to embed we will add that too.

Just get in touch and send through your piece...