Here is an article I wrote for a new online magazine called The Marketing Leaders about business ecosystems and online video search.

Sometime, somehow, somewhere during the last ten years we reached and crossed a tipping point. We individualised communications on a global scale. Now, the past is dead. It just remains to be buried. But why?

Two-way conversations have broken out. Web 2.0 is the foundation of our new order. In a swift and continuing evolution, the internet’s progress in realising the promise of the nineties has been stunning.....