Just got an email from Dan Pitt advising about Scan Scout getting funded.

"Like its competitors, Cambridge, Mass.-based ScanScout's technology monitors videos for tags and metadata, but it also analyzes text, audio, and color patterns within the video to determine which ads would be best served with it.

Publishers use a bit of ScanScout code to put a small banner, showing varying ads, below the video being shown. When an end user clicks on an ad, the video is frozen and a new browser window opens to take the user to a designated site. Advertisers only pay for ads that are clicked on by the end user."