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Favcast Media

by Chris Gilbey at 06:46AM (EST) on September 6, 2006 | Permanent Link | Cosmos

Over at Favcast Media Paul Poutanen is blogging about video online. And he has some interesting insights and observations to make - he also has a start up that is in the space which I believe is still in stealth mode, but no doubt we will find out when he is ready...!

One of the companies that he blogs about today is called TurnHere, which to me is an indication of things to come: a massive increase in the use of video in ads, and frankly a confusion in the market place of what an ad means. Is it online product placement? Or an infomercial? Or what:

There is no doubt that we are at the beginning of the true video age - the time in history when the community has the means to take hold of the message and to communicate it.

And isn't it ironic that this should happen pretty much at the same time as there has been such a massive shift in both the perceived and real interpretation of what freedom of speech means?

Keywords: blogs, Advertising

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