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E3 downsizes
E3 was huge. The biggest things in games idtdominated the LA Convention Center. Everything was over the top. Excessive. Wild. Expensive. Larger than Life. So the games association decide that not enough business was being done 'the right way'. They've decided to downsize it, move it two months later, and hold it in a series of hotels around LA.
Bad Move. Maybe, just maybe, there's validity in their argument they'll do more 'real' Business. That means the suit to suit level business. But at what cost to the industry? To their PR. To the global marketing of the games idea. E3 was an event that held gamers from 8 to 80 in its grip. Live events. Webcasts. Breathless reporting. Updates. Daily media reporting. Entertainment reporting. It had it all. Now? Goodbye buzz. And in LA. Think they'll do more "real" business? Obviously they don't live here. Hopefully they enjoy driving. And being late. This is one of the great "we'll save this house by burning it down" pieces of thinking. Stupid.
Keywords:
Games
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Games
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