It seems to be clear - to us here at Perceptric, anyway - that video is the next big thing. NBT on the web, on the phone, on every device in fact. 

Amazing thing is that even though it is pretty clear that video is here in a big way, the game is still just in its infancy.

Yesterday I had a meeting with the guys who are doing the back end of the current Telstra "Street Idol" promotion. Two things were really interesting about this: the number of entrants was very low. But that is off set by the thought that it is PR value that they may be looking for rather than volume; the other is that there is no search capability. The only way you can access the content that has been posted (which by the way you have to first move off your phone and over to your PC with a side-load and then upload via a web site) is through a list, one by one.

The interesting thing about this is that it seems to indicate that Telstra is seriously keen to get any content up on their phone platform, in order to get some visibility (I hear their 3G numbers are very low) and/or the back end technology in the space is not as well developed as all the industry players would have us all believe.

I tend to believe both.