Youtube started. Came from nowhere to huge numbers. Free video posting. Revver went further. Put in static ads. Now comes LuLu. You join. Pay a fee then share in the overall fee total at the end of the month depending on how many times your piece of content is viewed by everyone else. The search for viable revenue models is fast.

Someone will find the jackpot model soon. The key thing is that there is an overwhelming desire to create and post online content (yes much of it rubbish) and an equally insatiable demand to view content.

And every day there are more ways to view online accessible content. Phones, internet enabled devices, iPods, PsPs, Nintendos DS, (trust me) PC's, Notebooks, Cars. This is an explosive growth area.