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Long Tail PR

by Richard McKinnon at 01:17PM (PDT) on June 29, 2006 | Permanent Link | Cosmos

The Long Tail Book is to be published, July 11. It's a brilliant theory that explains how the digital age is shaking down. Now, the author,Chris Anderson, editor of Wired has done a really, really, clever thing. He offered 100 copies of the book to bloggers to review it. Who doesn't like free stuff? So that's guaranteed 100 blog reviews. As well as the press who get copies, etc etc. Watch for an explosion across the blogsphere when the book is released, despite the thesis being well know and Anderson posting most of the information to his blog as he wrote the book. It's his seeding the ecology of ideas via the web.

Keywords: Wired, Longtail, blogs

Technorati Tags: Wired, Longtail, blogs

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