Standing still as the world moves to portable video is not an option. iPod has made portable cool. Mobile phone will make live broadcast to portable device/phone ubiquitous. Two million users, just 1.4%, of the U.S. wireless market, subscribed to a mobile video plan Q1 06. Average U.S. mobile TV spend  is $40 a month more on wireless services than non-TV subscribers. That's a boom waiting to happen.

Telephia (the company who did the research) says Hispanic and African-American demographic groups made up 23% and 19% of the mobile TV subscriber base in the U.S. during Q1 2006, respectively, virtually double the share these groups represent in the broader mobile user population. That's striking.

So hold on. The mobile revolution is apon us. Telcos are about to be slammed or ignored unless they get content in place to satisfy consumers with tools and money and no where to spend it. But when mainstream America feels someone is speaking to them with a product. Liftoff.