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The value of blogs to a VC

by Chris Gilbey at 08:24AM (EST) on June 22, 2006 | Permanent Link | Cosmos

Interesting article at Alarm Clock about the value that blogs and podcasts and other new media may have for VC's.

Apparently Union Square Ventures have a significantly higher profile than the old school Kleiner Perkins does. Bottom line - Union Square partners blog - e.g. Fred Wilson; Kleiner Perkins does not.

And as I learned in the music business finding new talent is about having the kind of profile that makes the talent think that you are aligned with their thinking as much as it is about writing cheques to sign the act. As someone who is on the receiving end of dealing with VC's and other professional investors I want to know that when I am getting investments, it is from people who get it!

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