Now here is a truly insightful thought from Seth Godin....

"When you make something that works a little better, you're playing the same game, just keeping up with the status quo. When you make something different, on the other hand, you're trying to change the game."

I can't begin to tell you how many times I have had conversations with engineers who are concerned about creating me too products..... When products have markets, there are clearly customers. What customers invariably want is something that performs the function but does it in a more user friendly, functional, effective way. Vive la difference.