MySpace is a youth phenomena. It has exploded form 35 million to 70 million users since Rupert Murdoch bought it last year. It has only existed since 2003. It is now the second most visited site on the net. In fact, its users have created so many pages that advertisers feel that they can't generate enough ads to reach all the pages. (see today's NYTimes)
Yet the potential of linking highly focused ads to targets of pages visited, profile, music preference, etc on a social networking site is so high, it has to happen. Rupert wants it to happen. And when it does, then the web, because winning ideas will be copied widely, and MySpace will not be the same.




