This morning I was at an art auction in the San Fernando Valley. The auctioneer accepted bids from the room, the phone and the internet via eBay. After running around LA, four hours later, I was on eBay, bidding again in the same auction. What was missing from the online experience was the auctioneers voice. Online is more clinical and lacks the immediacy of the conflicting bids and buyers competing. Hence, the eBay purchase of Skye makes sense. Add in a miked up auctioneer to the eBay auction experience and you replicate the room. That has to drive sales because with the human touch you involve the buyers emotions.
And if Skype gets its videocasting right? Add in pictures and video of live auctions and eBay will have a major new revenue source from live auctions that will have a whole new dimension.



