Talk to anyone. We're all under siege from the number of emails we get every day. Time dealing with them is the killer. Hundreds pour into everyone's Outlook through a variety of addresses. From a hundred different spots. We need to cut back.

A Microsoft senior guy works on his email mountain for one hour a day, then deletes what he doesn’t reach. Reason? “They’ll write again if its important”. A senior tech exec automatically deletes anything CC’d to him.

Viagra, ink, breasts, Nigeria have taken their toll. That and; good idea at the time; must register to see the site; promotional; previous life;  marketing list; emails and their relatives. 

But as RSS use gains, regular keeping-in-touch list corporate email or  blog generated article email is going to get axed in favor of RSS info flowing to a blog reader.

Email, the other guy is in charge. She sends, you receive. RSS gives back control. People prefer the blog reader format. That message will probably take a while to percolate.

Colette Lewis writes Zoo Tennis about junior tennis. A very fine blog. Essential reading, really, for tennis devotees. But she misfired when she wrote “I've signed up to get my own ZooTennis feeds through Yahoo just to see how it works, but I think most people prefer just to get the emails. “ Nope. Colette. Common mistake. Thats about you. But swamped, you want easy. Anyway. Email outs and connections are last generation thinking.

RSS is today. Tomorrow. Automatic. RSS is going to win. Easy. It has to.