Everyone wants to be at the leading edge. This insight came to both Chris Gilbey and I as we sat ( me here, him there) analyzing both site stats and personal feedback about the blog. The pace of change seems, and is, so fast today that everyone, everyone, worries about not being au fay with The new new thing, (as Micheal Lewis so brilliantly chronicled and defined the last internet boom) They hunger to be where the action seems hottest. Demand relevance. In an age where teenagers seem to be making big dough, and hot businesses create billionaires in two years, perhaps its understandable.