Dick Wolf is the creator and driving force behind the Law and Order shows. Alone, he has virtually kept NBC in business. Now he has got the iPod moment. "I may be completely out of my mind, but I think people don't even realize yet how much the iPod is a game changer.Once you put the headphones on, the screen size doesn't matter at all."

Ah, hah!. The man who has appealed to the world's middle class with his content is now thinking how to make that content work in download and non traditional network TV settings. The Hollywood buy in is what makes the next wave of podcasting so powerful and so far reaching.