Podcasting is starting to draw big numbers and explosive growth. 5 million listeners last year says Bridge Research almost ten million this year.
And according to a new Taylor Nelson Sofres survey, one in three, 32%, know about "podcasting". 32% of those have listened to a podcast — ie 9% of the online population. Next step. 41%, of them have listened to a podcast in the past seven days. Then the demographic breakdown is 78% male. Yet, women are more likely than men to have listened in the past week.
Interpretation. A new media is emerging. It's users are basically male at the moment, yet women are more consistent in their listening habits once hooked. And almost no one yet, stress yet, is actually listening. So, the best days are yet to come.
