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Costco -The Customer Gold Standard

by Richard McKinnon at 11:10PM (PDT) on September 28, 2005 | Permanent Link | Cosmos

Ever been to a huge supermarket or store where everyone is just happy to be there? I mean it. Staff, customers, managers. People at the checkouts buying hundred of dollars of stuff delighted to be in this store. At this checkout.

I took back our 5 month old DVD recorder today to Culver City. It simply stopped working. No questions asked, they gave me cash. Just like that. I was one of many taking things back. Mainly women with clothes.But any group, anywhere, anytime; when Costco's name comes up; bang, out it comes; "great customer service". It's a mantra of success. The foundation of why Costco are the gold standard for customers.

Keywords: marketing, customers

Technorati Tags: marketing, customers

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