Last year Andy Roddick starred for American Express on TV during the US Open. This year his ads are on the net. Carlton Beer in Australia has just had  a stunningly success internet ad. Everyone's starting to use the net now, Gap, New Line Movies, Budweiser. Even small advertisers are rethinking how to reach people. 17 grand to shoot a 30 second long something. Post it. Then you're away. You can measure who sees it. From where. Calculate the exact cost of customer. Determine the success. More  And it lives on and one. With each new person "discovering" it anew.