Perceptric Forum :: Societal Engineering

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Societal Engineering

by Chris Gilbey at 10:18AM (EST) on November 12, 2005 | Permanent Link | Cosmos

Here at Perceptric we are seeing more companies struggle with the changing business models that are being forced on them. Media companies, consumer electonics companies, government departments - they are either making decisions (right or wrong) or procrastinating.

Yesterday, in a meeting, I was described by a client as a Societal Engineer.

Seemed like a really appropriate description - the mix of observation of markets and customers, trends and analysis enables us to provide strategies and tactics for our clients, and their customers to deal with understanding the consumer in a flat media world..

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Perceptric Forum

According to Wikipedia a perceptron is a type of artificial neural network.

Ergo a “Perceptric” is a person who creates or uses a neural network.

The Perceptric Blog is where Chris Gilbey posts thoughts, ideas, and links intended to stimulate thought and accelerate the transfer of ideas.

Chris is available for consulting work with the premise that it is not technologies that are disruptive so much as the people that use them.

The Perceptric mission is to help companies and people reach their goals and exceed their expectations. This will often mean offering counterintuitive conclusions.

Our view? The shortest distance between two points is not necessarily a straight line. It's the number of people needed to be present in a human network to influence and deliver positive decision making.