I was talking to my friend Jan Wylie earlier this evening. He runs a tremendous research company called Trend Monitor.

His company is about to release a signifinat white paper on CRM and I have invited him to provide an overview here at the Perceptric Forum.

Here are some quotes from the teaser document he sent me while we were talking earlier.

Beyond CRM’s findings are based on the systematic analysis of thousands of key articles over the past five years by the author using his long experience in intelligence gathering, content analysis and taxonomy skills.  All findings are fully-referenced with a unique, classified collection of hundreds of key illustrative quotes that enable you to see what is being said from many useful perspectives.

The need to find more sustainable ways of doing business is becoming more urgent as energy prices climb and consumers face unprecedented levels of debt. These factors are crucial in driving the change towards the buyer-centric business model.

Beyond CRM is essential reading in preparing yourself and your organisation for the changes in the marketplace which buyers and sellers will have to face.

Looking forward to seeing the whole report...