Gotta love the counterintutive....  the thoughts are so easily memorable

I was reading Seth's blog this morning and came across an excellent thought. "new marketing makes it a lot easier to make products for your customers (instead of having to run around finding customers for your products.)"

Yesterday I bumped into Martin Moroney, who is doing a lot of consulting work in Sydney, helping companies re-position their pitch. He told me about a company he had been helping that does office moves for big companies. They were having their lunch eaten by another company in Sydney. He helped them understand that their pitch should not be about moving the client's furniture, but rather about managing and mitigating the risk for the client, in association with critical moments in the proposed move timeline.... Sounds pretty basic but it apparently has worked wonders for the company. Sharpened up their pitch and increased their business by an order of magnitude.

It is all about re-imagining the infrastructure....