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Bold Warner Brothers.

by Richard McKinnon at 11:39AM (PDT) on October 27, 2005 | Permanent Link | Cosmos

Warner Home video has been increasing sales and market share over the last few years. Yesterday they fired the leader and the team who achieved that progress. Instead, they turned to a man who will lead a massive restructuring that sees the studio repositioning its entire portfolio of home video, online, wireless, games and anti-piracy and emerging technologies operations under one umbrella unit. Effectively, Warner merged content and distribution into one pipeline.

Clearly, just because today you are making money is not enough. Now, studios are signalling that a) tomorrow is just as important and b) distribution and content can't be seperated. Why? Because the consumer consumes products differntly now, and their options are changing the way the game is played.

Keywords: TV, strategy, networks, content

Technorati Tags: TV, strategy, networks, content

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