T Shirts are only one clue how retail is changing due to interest or technology changes. In Southern California, indoor malls are being ripped up and replaced by outdoor malls. Federated bought out Robinson May. And shopping chains everywhere. Old boring malls now sit empty as new megamalls, highly specialized shops, shopping as entertainment, keeps growing. That's interest lead.

But what's next? A consumer with an RSS feed targeting the Macy's Castleton Store, east 82nd Street, Indianapolis for women's underwear, shoes, or kids clothes will only buy when the price or version is absolutely right. She will read the store managers blog about what's new, what's cheap, what's value. There are personal shoppers situated at every Nordstrom store. On commission, they have a massive inventive to use blogs to talk to different segments of their relationship market. Or post specialized podcast's on hot new trends. It's specializing the shopping experience with technology. Focussing the shopper deeper.

Sears's bought Land's End a couple of years ago. Good move. Yet they haven't done anything different with it. No video clips on the website, no podcasts, no extensions into main store thinking. Land's End's a personalizable shopping catalog.  Upmarketish.  Sears is still dowdy. Still mass. Wal Mart territory. There's no future in being there. Or like everyone else. Consumers don't want it. Technology won't allow it. Every industry has minutes before the change driven by web 2.0 tools start hitting. And changing them radically. The consumer is in the drivers seat now like never before. How cool is that? How tough for the store owners?