Perceptric Forum

R For Ron...

Chris Gilbey — Sun, 04 Nov 2007 15:51:00 +1100

Ironically I was just surfing around You Tube looking to see what references there were to V For Vendetta, the movie.... And up popped this absolute gem. It seems like the Ron Paul campaign has started to get seriously viral!

Inserting advertisements into video games holds much promise

chrisbroad — Sat, 21 Jul 2007 00:15:00 +1000

Advertising

Got game

Jun 7th 2007
From The Economist print edition

Inserting advertisements into video games holds much promise

Welcome to the future

THEY are known to television executives as the “Lost Boys”—the generation of video-gaming young men who are watching less television and, thanks to ad-skipping technologies such as TiVo, even fewer advertisements. The obvious response is to start putting advertisements into games instead, by incorporating billboards into the game environment, for example. But incorporating static advertisements into games is unsatisfactory. Now that most PCs and a growing number of games consoles are connected to the internet, however, it is possible to update advertisements when required. As a result, static in-game advertisements are now giving way to dynamic adverts, which accounted for $26m of the $76m spent on in-game advertising last year, and will account for 55% of the $182m spent this year, says the Yankee Group, a consultancy.

ARE you a generalist or a specialist?

chrisbroad — Fri, 20 Jul 2007 23:47:00 +1000

Vertical search-engines

Know your subject

Jul 12th 2007
From The Economist print edition

Topic-specific search-engines hope to challenge Google, at least in some areas

ARE you a generalist or a specialist? The question can be asked of people, but it is increasingly being asked about internet search-engines, as specialist or “vertical” sites take on generalists such as Yahoo! and Google. Some are already prospering: GlobalSpec.com, for example, a profitable search-engine for engineers, has 3.5m registered users and signs up another 20,000 each week. “They own that market,” says Charlene Li of Forrester, a consultancy.

This is due in large part to GlobalSpec's definable customer base. Its knowledge about the needs of its users sets it apart from the generalist search-engines, says Angela Hribar of GlobalSpec. Vertical sites, which serve up search results from a carefully selected group of topic-specific websites, can also target advertising at particular audiences more precisely...

Free TV, 33 ways.

chrisbroad — Wed, 20 Jun 2007 18:41:00 +1000

"The folks at Mashale have posted a great list of 33 online video sites. They run the gamut from the ones you know, such as YouTube and Joost, to ones you might not know of. " from www.randomculture.com .

33 Ways to Watch Free TV Online June 18, 2007 — 09:58 AM PDT — by Stan Schroeder

It’s time to toss the old tube to the dumpster. Well, not if you have one of those 47” plasma ones, but…you know what we mean. The future of media is the Internet, and television is no exception. Instead of browsing through the channels with your remote, you could be browsing through the free online TV providers on your computer - hell, if you like, you can watch them all at once (in really tiny windows). It’s time to reach out and see how much free online TV we can find..."

the 8 realities of technology and social experience that are shaping the world of today's teens and twenty-somethings...

chrisbroad — Thu, 24 May 2007 15:57:00 +1000

"This is a discussion of the eight realities of technology and social experience that are shaping the world of today's teens and twenty-somethings.

It looks at the growing role of technology in teens' lives, the way they use their gadgets, their expectations about how to find and use information, and the social consequences of their use of technology."

by Lee Rainie Director, Pew Internet & American Life Project

YouTube founder's success secrets, off the BBC by a VQUENCE employee

chrisbroad — Wed, 23 May 2007 23:17:00 +1000

I'm with VQUENCE and am always intrigued by the machinations of GoogleTube here on the BBC.

Taxonomies Report from Trend Monitor

Chris Gilbey — Mon, 21 May 2007 21:03:00 +1000

I was finishing up some work at home tonight and got a skype message from Jan Wyllie, who publishes Trend Monitor.

Jan has done some extremely interesting work analyzing consumer trends over the last ten or more years. He is in the process of writing a new report on the impact of Web 2.0 on business. And I have no doubt that this is going to be a pretty interesting report.

Here is part of his blog that points to where he is going this time round. Should be worth watching.

As Web 2.0 platforms migrate from the open internet enthusiasts to the worlds of business and government, the issue of information management will become a company-wide problem, rather than the problem which information professionals and taxonomists are paid to solve. Everyone will start tagging and chaos is liable to result.

VQUENCE meets Guy KAWASAKI

chrisbroad — Tue, 15 May 2007 12:29:00 +1000

I had an opportunity to meet Guy KAWASAKI last week at an AMCHAM event in HK.

An Apple Fellow, and now MD at Garage Technology Ventures www.garage.com , Guy makes for a compelling funny and pithy speaker.

I got talking to him about VQUENCE and his main comment was show people what a vquence is and also – so when do you ship ?

He sent me a copy of his ppt. centered around his latest book ‘The Art of the Start’ and I managed to get a picture with him “advertising” VQUENCE.

In conclusion he told us to 'kick butt' and after reading our white paper said " ..I could make the case that it's a very valuable service for people who are pushing out video. "

He also mentioned a neat company called iStockphoto.com which he is mentioning around on his travels - it's cool .

Google losing users in China: study

chrisbroad — Mon, 07 May 2007 20:21:00 +1000

A little dated but still worth knowing, I found this article about a chap - "Matt Cutts works for Google and has a blog about how to court their search engine; so, when Matt flaps his blog wings in America there is a tsunami on the far side of the Internet."

Which alleges that - According to China Internet Network Information Center, CNNIC, Google is losing market share from 33% last year to current 25.3%.

It goes on to support this at the following link @ Linux World .

Vquence targets Asian Media Companies

Richard McKinnon — Tue, 10 Apr 2007 17:26:00 +1000

For a while we've been talking about video, China and incredible growth.

Today, we bring the three together, along with contributors to this blog, Chris Gilbey (Sydney) and Chris Broad (Hong Kong). Startups need to operate across the globe right out of the gate. Vquence is running fast. Read the press release

Video Search Company Opens Hong Kong Office.

Hong Kong; Sydney, Australia; Santa Monica, Ca. Video search, socialization, and advertising company, Vquence has started targeting business in China and Hong Kong just days after the startup company’s initial launch. Vquence is aiming to partner and build relationships with global media companies headquartered in Asia.

“China’s internet growth will lead the world this year. Vquence is China focused; it’s a market and a community we aim to succeed in” Chris Gilbey, Vquence CEO said today. “We intend to develop business relationships with major media companies to deliver video search for deep vertical markets”

Vquence is a technology leading video search engine. When launched, users will easily and intuitively discover relevant video content. An authoring toolset then permits easy creation of a playlist of thin sliced videos (or ‘vquence’). The vquence is presented through a specialized video player. This playlist will play in any Web page. Users will be able to cut and paste the code for their vquence into a blog or web page. Dynamic insertion by Vquence places ads into the vquence based on relevance.

“Video is the centre of the internet’s next big leap forward. Vquence will be a key accelerator.” Gilbey said. “That’s why China’s market is so important to us.”

Vquence has appointed Chris Broad as Vice President, China, to head its new China/ Hong Kong Office. Broad has had over 10 years of experience in Asian and Global technology businesses. Broad brings a record of success in establishing technology markets, elevating corporate presence and image, and facilitating the start-up of operations in various worldwide locales.

Based in Hong Kong, Broad worked for Thorn EMI, Leccotech, (now part of Quest Software), Surface Mount Technology, and SubmediaAsia. Company knowledge includes IT enterprise solutions, ODM consumer electronics, and entertainment technology businesses.

“In China our focus is on advertising and content opportunities moving away from old print media, pc’s, and traditional TV to the web, and handheld devices. Our goal is to facilitate that transition and help content owners easily monetize their content.” Broad said

“My role is to introduce Vquence into China’s market dynamic. Our social media solution for mainstream Chinese corporate media is totally market and community facing” Broad said.

China’s 14 million site blogosphere is joined by a new blog or online social forum every second.

“China’s unique cultural character is well-matched to developing a Web-based economy and consumer social media.” Broad commented. “China is a rapidly evolving media market. Video consumption is up 30% on last year. Vquence is about to become part of that evolution.”

Known for innovative strategic marketing and business development, Broad has been tasked by Vquence to develop media relationships in Hong Kong and China, followed by other parts of Asia. He has been set ambitious first year targets.

“Injecting Vquence and its unique business model into China’s media and internet business community will rapidly build out our business, and those of our partners.” Chris Gilbey commented. “China’s social structure and media environment encourage social communities and sharing. To become part of the Chinese media market we need to establish early in the evolution of this company that we are prepared to listen to the Chinese marketplace, rather than assuming that there is a one size fits all solution for all media.”

Vquence was formed in July 2006 by Gilbey and Dr Silvia Pfeiffer, a former CSIRO research scientist. Gilbey is a long time entrepreneur in the content and technology arenas. Pfeiffer is a leading authority on Digital Media Analysis; helped develop Annodex, an open source platform for video distribution; and has developed application algorithms to analyse and mediate video content.

“Vquence’s technology and business model aim to turn today’s video assets and costs into online reach and revenue. Our model is to unite consumers, publishers, and content owners.” Gilbey said, “We facilitate social networks,” Gilbey said, adding “Consumers find and aggregate video, then share it widely. They get paid. Content creators and publishers are rewarded from embedded ads in the vquences their communities share.”

The Vquence move into Asia follows the company’s launch two weeks ago. Vquence’s technology affords an instantaneous approach to clickable video. Content owners can monetize video to consumers seamlessly.

“We change market dynamics. We work with media companies where there is an established chain of title to the IP and then help them monetize it. Consumers become legitimate distributors of the video asset rather than pirates.” Gilbey said. “Community drives the opportunity – the wisdom of crowds determines what is truly viral content. We provide the acceleration.”

The Vquence R&D team is internationally spread and headquartered in Sydney. The company expects to announce a slate of initial customers that includes media and content companies in both the US and Australia

Further Information;

Chris Gilbey,
CEO, Vquence
Sydney, Australia

Chris Broad
VP, China
Hong Kong, China

About Vquence: Vquence is a video search, socialization, and advertising company that has a comprehensive model of monetizing video for content owners to consumers. Demonstrations of the technology are being conducted under NDA. The Vquence website has more information on the company. www.vquence.com. The company has offices in Sydney Australia; Hong Kong, China; and Santa Monica, Ca.