It seems to be clear - to us here at Perceptric, anyway - that video is the next big thing. NBT on the web, on the phone, on every device in fact.
Amazing thing is that even though it is pretty clear that video is here in a big way, the game is still just in its infancy.
Yesterday I had a meeting with the guys who are doing the back end of the current Telstra "Street Idol" promotion. Two things were really interesting about this: the number of entrants was very low. But that is off set by the thought that it is PR value that they may be looking for rather than volume; the other is that there is no search capability. The only way you can access the content that has been posted (which by the way you have to first move off your phone and over to your PC with a side-load and then upload via a web site) is through a list, one by one.
The interesting thing about this is that it seems to indicate that Telstra is seriously keen to get any content up on their phone platform, in order to get some visibility (I hear their 3G numbers are very low) and/or the back end technology in the space is not as well developed as all the industry players would have us all believe.
I tend to believe both.
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Saturday, August 19
Getting More Info On Video
by
Chris Gilbey
on August 19, 2006 06:13AM (EST)
Monday, August 14
X Media Lab - A Blast
by
Chris Gilbey
on August 14, 2006 01:10PM (EST)
I can truly report that the X Media Lab mentorship program in Melbourne over the last weekend was a total blast. I sat in as a mentor for some companies - and also sat in on our One Minute World project with a number of mentors from various companies and backgrounds...
Here is a quick overview on some of the mentors and their experience Chloe Sladden - VP Strategic Partnerships at Current TV. Current TV is the interactive TV play that was initiated by Al Gore in the US. Very interesting propostion with a considerable amount of consumer created content. Chloe has tremendous experience in TV, consumer created content - brilliant! Each one of these mentors has a tremendous amount of experience. These were just a few of the people that I met over the weekend. All very approachable too. Brian Seth Hurst - CEO, Opportunity Management. Here is another person with a big vision and an even bigger heart. Great guy who has been involved in developing interface design for companies like TiVo, AOL and many others. This guy has an intimate knowledge of TV and Internet convergence. Jennifer Lewis - Cross Media Editor for The Straits Times. Jennifer has been responsible for the vision and execution of bringing the oldest newspaper in Singapore into the 21st Century by creating a citizen journalism play called STOMP. A revolutionary play. Paul Daly - Director - Innovation at M.Net. M-Net is a play that brings together Telstra, Alcatel and Channel 7 in Australia to create and leverage content into the mobile space. He has extensive experience in the space and is a very calm and clear thinker. Fantastic to get access to his mind. Neeraj Roy - MD and CEO, Hungama Mobile. Neeraj runs a mobile company in Mumbai that has access to more Bollywood content than any other company in the world. His company delivers content across a huge percentage of the global population and he is one the of the most connected people in the space anywhere. And a fantastic guy too! Brad Keeling - famous in Australia as part of the original One Tel team, Brad remains a truly gifted marketer and has is now VP Marketing of Slice Wireless, one of the big mobile media publishers in Europe. Brad has an enormous understanding of the mobile content market world wide. I pay credit to Meegan Elliot and Brendan Harkin for putting the event together! |
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According to Wikipedia a perceptron is a type of artificial neural network. Ergo a “Perceptric” is a person who creates or uses a neural network. The Perceptric Blog is where Chris Gilbey posts thoughts, ideas, and links intended to stimulate thought and accelerate the transfer of ideas. Chris is available for consulting work with the premise that it is not technologies that are disruptive so much as the people that use them. The Perceptric mission is to help companies and people reach their goals and exceed their expectations. This will often mean offering counterintuitive conclusions. Our view? The shortest distance between two points is not necessarily a straight line. It's the number of people needed to be present in a human network to influence and deliver positive decision making. Login
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