Sony includes an automatic, and virtually instant, personal video editor and producer software with its video cameras. The soft wear is called Muvee.

Take the clip of video. Pick a piece of music. Click the effects you want. Boom. You have art. Pictures, music, effects, all coordinated. As the Muvee guy said. Better than the boring video most people shoot.....(and left unsaid, never watched because its so dull) Problem is. No one knows that Muvee is is included with the camera as well as available generally. OK, maybe one in a hundred know. But do they use it? Which is why Muvee were at the trade show. To bang the drum. To build awareness.

Consumer created content is rising fast but quality will always be an issue. There still remains a role for professionals. Especially if amateurs don't use all the cool, new, available tools like Muvee which transforms their work.