Today is Cyber Monday. If Black Friday was the mall and the bricks and mortar shopping explosion, today, as people sit at their workdesks with high speed internet connection is when they start online shopping for Christmas in earnest. The Washington Post notes that Visa does 20% of its yearly volume between Thanksgiving and year end, ie almost 160% of normal monthly sales. Exclusive Concepts reports 43% of retailers will offer discounts today.

Its makes sense. People are sick of battling traffic and crowds for a few bucks. That's not a great fun shopping experience. On line offers discounts and convenience. Today people are thinking towards Christmas, and "the holidays". It's also strong evidence that online has become a comfortable option for the main stream.

Sony includes an automatic, and virtually instant, personal video editor and producer software with its video cameras. The soft wear is called Muvee.

Take the clip of video. Pick a piece of music. Click the effects you want. Boom. You have art. Pictures, music, effects, all coordinated. As the Muvee guy said. Better than the boring video most people shoot.....(and left unsaid, never watched because its so dull) Problem is. No one knows that Muvee is is included with the camera as well as available generally. OK, maybe one in a hundred know. But do they use it? Which is why Muvee were at the trade show. To bang the drum. To build awareness.

Consumer created content is rising fast but quality will always be an issue. There still remains a role for professionals. Especially if amateurs don't use all the cool, new, available tools like Muvee which transforms their work.