I am totally into Facebook.

I think that it has the potential to change things as much as Google has done. And after all, we are now really the Google generation, aren't we? A generation that is outside of age based demography and is more about memetics. A group of people who are always on....

But Facebook is beyond this again. And if you haven't tried it, you really should. There are definitely some annoying features - like the constant barrage of new apps. And that wears thin very fast.

But some of the applications are super cool. And really add value. One of them is the Facebook bookmarklet which you can add to your Firefox browser and kind of makes blogging redundant in some respects. It enables you with one click to add a reference to a web page/story to your facebook profile, which in turn means that all your friends get to see it, and that leads them to comment.... Much more viral than a blog which requires someone to actually come and visit you and your writing.

Then there is the Blog Friends application, and the more I see of it in action, the more I like it. I think it is still relatively small in terms of its distribution across the Face at present, but this application really has some serious potential. It presents a really fast access to your friends' blogs and their friends' blogs and means that you get a kind of randomized RSS feed of content, opinion and information that is really valuable...

I have been in touch with the CEO of Brain Bakery, the UK company that developed Blog Friends, and he seems like a really smart and visionary guy. I hope he and the company do well from Blog Friends. This sort of application, if applied to conventional news feeds, could be totally awesome.

Worth joining Facebook just to experience this stuff. Facebook and applications like the ones I have mentioned are going to absolutely change the face of media over the next few years.

We are at the beginning of the golden age of accelerated meme transfer.