Perceptric Forum :: Fries with your Video ?

Main Page » Marketing

Previous:	40 % frustrated with Video Search
Next:	Vquence Debuts

Fries with your Video ?

by chrisbroad at 05:25PM (HKT) on March 17, 2007 | Permanent Link | Cosmos

McDonald's taps into "you" craze.

The move by the world's biggest restaurant chain to feature customers on its packaging is the latest proof of the importance marketers are placing on so-called user-generated content like the homemade videos and blogs that rule the Internet on sites such as social network MySpace and Google Inc.'s video-file sharing site YouTube.

"People are really interested in reality," McDonald's Chief Marketing Officer Mary Dillon said in an interview, pointing to the rise in popularity of reality television shows. "It's about real people connecting with our brand."

"They've really tried to be on the cutting edge of change and the cutting edge is viewed as user-generated content," said Mark DiMassimo, chief executive of New York-based brand agency DiMassimoGoldstein.

DiMassimo added that for companies like McDonald's, packaging has become an increasingly important opportunity to connect with consumers who may not be spending as much time watching television commercials.

Posted to:

Comments

No comments found.

Post comment:

Format Type:
	Convert newlines
	Receive comment notifications for this article
Subject:

Comment:

Comment verification:

Please enter the text you see inside the graphic to post your comment:

You are not currently logged in. If you would like your user information to be displayed with your comment, please enter your login information below.

Username:
Password:

If you would like to post contact information on your comment, please enter your information into the optional fields below:

Contact information:

Name:
URL:		example: http://yourdomain.com
Email:

Please note: email will not be displayed on the site, only for the blog owner. If logged in, URL will only be used.

Perceptric Forum

This Forum is where the partners in Perceptric Limited invite you to join us and explore issues that impact on business, consumers and communications.

Perceptric's mission is to help companies and people reach their goals and exceed their expectations.

The essence of this mission is for us to be clear thinking about business and change. This will often mean offering counterintuitive conclusions.

Our view? The shortest distance between two points is not necessarily a straight line. It's the number of people needed to be present in a human network to influence and deliver positive decision making.

Each of the partners in Perceptric has been extremely successful in their chosen field by working this way. More than theory we each know it works.

As a company we work with our clients in the United States, Asia and Pacific regions, including Australia, to maximize their opportunities in an ever accelerating change environment.