In 2008, the RIAA sent out 30,000 default notices to
suspected file sharing copyright infringers.
The infringement notices were couched in threatening
legalese designed to intimidate the recipients into settling for an average
nominal figure of $3,000.
Apparently 25% of those served with these infringement
notices paid up, not wishing to take the chances on a court case.
It’s a successful business model for the RIAA and they’re
reasonably happy with it.
Let’s just see how that looks on a spreadsheet.
Total Infringement
notices Sent
30000
25% estimated paid
up.
7500
Estimate total
collected
$22,500,000
estimated Bay/TSP,
DTECNet, Admin & legal costs per infringement
$395.00
Estimated total costs
$ 11,850,000.00
Balance of funds
for distribution to artists
$ 10,650,000
estimated file
sharers in the USA @ 57% of Online Population
188100000
$ Recovered per
file sharer.
$0.06
N.B: Online population actually equals all population and not just online.
OK great, so the recovery value equals six cents for every
American that downloads.
Today, I was browsing P2PNetand found a story about how Canada
is on the Obama’s watch list of unfriendly Copyright countries.
The story referred to Barrie McKenna’s article in the Globe
& Mail. I thought I would have a look as Jon Newton’s article slammed the
article as being full of inaccuracies and cast serious doubt on the legitimacy
of the author as a Journalist.
Well I read the article and became so incensed at the
virtual parrot nature (Polly works for the CRIAA) of the author that I decided
to write a response.
There are only two choices here boys and girls, either
Barrie McKenna follows his bosses instruction and writes what he is told to
write or he is seriously mis-informed and believes only what the RIAA tell him.
Possibly because no-one has told him any different.
So get a coffee, put your feet up and let’s debunk Barrie’s
total lack of understanding of 1 + 1.
First of all we should examine some data to see if the
biggest Torrent tracker in the world agrees with Barrie’s
article.
Search sequence on a well known non torrent tracker search
engine:
Lets try just .torrents.
Results 1 - 10 of about 239,000,000 for
".torrent". (0.12
seconds)
Lets pick the number one TV show in the world at the moment.
Results 1 - 10 of about 90,400,000 for "house" +".torrent". (0.10
seconds)
Let’s pick a movie which everyone knows.
Results 1 - 10 of about 1,720,000 for "wolverine" +".torrent". (0.21
seconds)
Lets have a look at this weeks number one selling song:
Celebration by Madonna
Results 1 - 10 of about 664,000 for "Celebration" +".torrent". (0.30
seconds)
And lets check out number 2.
Results 1 - 10 of about 163,000 for "Crazylove" +".torrent". (0.25
seconds)
So it would seem that TV programs are what people are
downloading the most, not music.
But on the topic of music. At Perceptric for some time, we
have been saying that P2P encourages people to buy the content. So let’s see if
that works for the Canadians.
From the Global Chart Report athttp://www.mediatraffic.de/
'Celebration' keeps just ahead of
the competition Friday,
October 16, 2009 by Fred Chuchel, Dresden
Despite a 47% sales decrease to 172.000 copies, Madonna's
best of compilation 'Celebration' holds the top spot of the global album chart
for a second week. In 3 weeks on the tally the album moved nearly700.000 units. Michael Bubl's new set 'Crazy Love' follows close behind
at no.2 with 169.000 copies. After only 3 days at retail in North America the album sold
132.000 in the USA and 37.000 in Canada.
Sales
Country
Population
Percentage of Pop
132000
USA
330,000,000
0.040%
37000
Canada
31,000,000
0.119%
Difference
Canada wins by
298.39%
So 298.3% more sales per capita of population than the USA
which we would guess isn’t on President Obama’s Black List.
Also please note the almost direct correlation between
numbers downloaded and sales.
Madonna CelebrationDownloads: 664,000 Sales: 700,000
Michael Buble : Downloads 163,000 Sales: 169,000
So I think we can discount music suffering in Canada
more than the USA.
Not convinced yet ?
His comments are in Blue,
mine in Black.
InBarrie M’kenna’s
article, he stated
Published on Tuesday, Oct. 20, 200912:00AM EDT Last
updated on Wednesday, Oct. 21, 20093:21AM EDT
Internet entrepreneur Gary Fung
fancies himself a budding Sergey Brin or Larry Page, the Google co-founders.
In Mr. Fung's view of the world,
his Vancouver-based company, isoHunt Inc., is essentially a search engine.
We agree with Gary.
The worlds number one rated internet site (which is also a search engine) search
engine supplied all of the statistics in the torrent stats graph above.
The catch is that 95 per cent of
what goes on at isoHunt.com
involves what most Western countries regard as piracy - unauthorized file
sharing. Want the latest maps for your GPS, a copy of the movie Twilight, video
games or just about any song ever digitized? At any time, you'll find links to
more than 90 million files, neatly catalogued and free for the taking.
Again, another person that doesn’t understand the
differences between:
Piracy on the high seas.
Commercial piracy of DVD’s and Music for commercial profit,
and;
File Sharing for personal consumption, because;
The
content is not available in the country, legally.
The
individual doesn’t have a credit card,
Restriction
of services like Hulu, Amazon, Pandora.com and Lala.com.
Not surprisingly, the site is
wildly popular. IsoHunt is one of the world's most visited so-called BitTorrent
websites, which use special software to index files and enable users to browse
and download whatever digital content they want. As many as 100 million unique
visitors go to the site every year, putting it among the 200 most popular
websites of any kind on the planet.
Canada has earned a dubious distinction as a world hub for
illegitimate file-sharing websites and a leader in Internet piracy. Canada now hosts five of the most popular pirate sites in the
world.
And other unauthorized sharing
sites say they have shifted operations to Canada, specifically to exploit the friendlier legal environment.
“Helping retailer,
developer, and municipal clients achieve their expansion goals.
Since 1995 Site Analytics Co. has been helping clients
boost their odds of success on every real estate transaction they make. We
provide innovative techniques to shed light on the strategic questions they
face on a daily basis.”
So we thought we would check similar sounding sites and we
found:
And we discovered that that Canada’s
leading “file sharing sites can only scrounge up a measly 2,862,691 unique users and further that the
trend appeared to be decreasing or remain flat since January 2009. In other
words, file sharing through these sites is on the decrease.
Rightly or wrongly, Canada is
seen as a country where the laws to combat digital piracy are weak, ineffective
or simply non-existent, argues Barry Sookman, a partner at McCarthy Tétrault
LLP and a leading Canadian expert on copyright.
Expert? What is a copyright expert? Someone that actually
understands the legislation?
In other words a lawyer that is touting for more legal work
on the totally non understandable copyright legislation that you would have the
Canadian Government change.
"Canada is viewed as a pirate haven," says Mr. Sookman, who
has done work for the Canadian recording industry.
Really? I actually thought that Canada
was forward thinking country that recognised the value of locally encouraged
talent and realised that file sharing couldn’t be stopped but that artists
still needed to be paid. To this end, Canadians have instituted the CPCC.
From the CPCC about page:
The Canadian Private Copying Collective is the non-profit
agency charged with collecting and distributing private copying royalties.
Established in 1999, CPCC is an umbrella organization that represents
songwriters, recording artists, music publishers and record companies. These
are the groups on whose behalf the royalties are collected. CPCC is not an arm
of government. Enforcement of the private copying tariff and advocacy,
including representing copyright holders before the Copyright Board, which
decides the tariff, are other important functions of CPCC. This site provides in-depth
background on each of CPCC's key functions.
So how are they doing?
CPCC Media
Royalties Collected
23434900
Divided by ten
years
2343490
Administration
Costs already deducted.
Balance of funds
for distribution to artists
2343490
estimated file
sharers in Canada @ 57% of the online Population
17670000
$ Recovered per
file sharer.
$1.33
Source:http://cpcc.ca/english/finHighlights.htm
N.B: Online population actually equals all population and not just online.
So how does that compare with the RIAA efforts at Legal
criminalization and legal actions to collect damages?
Well the figure above for the RIAA recovery method (Top
table) was six cents per file sharer.
The figure in Canada
is $1.33 per file sharer. That’s an increase of 2342%.
And the CPCC
royalties are ACTUALLY DISTRIBUTED to artists and publishers. We have yet to
see a single cent from the RIAA legal actions be distributed to artists. Until
the RIAA publish a full audited (they always present their numbers
unaudited)set of financials showing
their distribution to artists, we can honestly say that their legal actions are
for self funding purposes and not to benefit the talent that created the
infringed works.
Wow! So the nice way
works better than the nasty way?
It would seem so.
Let’s pop back to Barrie McKenna’s enthralling fairy tale.
Earlier this year, the Obama
administration put Canada on its blacklist of shame - a "priority watch
list" of intellectual property laggards, joining the likes of China, Russia and Venezuela.
By demonstrating that increased
levels of file sharing actually showed that in countries with a lower IPRI rating the real GDP growth of
country's was superior to those countries with a higher IPRI rating.
http://www.perceptric.com/rgdp1.gif
Indicating obviously that countries that file shared more were happier and worked harder.
It would be easy to dismiss the U.S. action - an early precursor to retaliation - as yet another
bit of American hypocrisy on the trade front. After all, more than a quarter of
the visitors to many of these sites are Americans.
Do you have any statistics for this Mr. M’kenna? Or is this
more hyperbole?
isohunt.com Rank By Country
Country
%User
Rank
UNITED
STATES
26.90%
152
INDIA
9.60%
147
UNITED
KINGDOM
6.10%
108
JAPAN
5.70%
319
CANADA
3.90%
97
AUSTRALIA
2.90%
83
PAKISTAN
2.30%
86
GERMANY
2.30%
677
CHINA
2.10%
1264
ITALY
1.90%
366
Access stats for ISIHunt.com.
And less than 4% are Canadians. That would suggest that Americans are much bigger file sharers than Canadians.
What Canadians should be aware of is the implied threat. An early precursor to retaliation. What retaliation would that be Mr. McKenna? Nuclear, or financial? Could the US Federal Reserve afford to short sell the Canadian Dollar into oblivion?
But that would be wrong. Canada,
which has repeatedly promised but so far failed to deliver on copyright reform,
isn't just out of step with the United States, but with much of the Western
world.
I don’t know Mr. McKenna, I would say that Canada
is providing a model of file sharing acceptance that is paying the artists far
more than they are receiving through any USA
initiative. If that is out of step – then viva the Canadian model.
"There are real copyright
problems," Mr. Sookman concedes. "It doesn't just affect Canadians.
It's a trade problem."
How is it a trade problem Mr. Sookman? Is that what you were
told to say so that the Canadian Government would be shamed into accepting and
adopting the US Governments anti human rights, and anti civic rights ACTA Trade
agreement at the November Korean meeting?
Music and movie royalties are not a trade problem. They are
a commercial licensing problem that your content company masters who no doubt
instructed you on what to say in this article, have elected to not fix because
after all, file sharing is profitable for them. So why would they actually want
it stopped?
IsoHunt, meanwhile, is facing
legal challenges. It has been sued in California by Columbia Pictures. And at home, it has sparred in court with the
Canadian Recording Industry Association, which has demanded (so far
unsuccessfully) that the company take down links to copyrighted material.
Authorities and copyright owners say they need a lot more tools to disrupt
piracy in Canada, including the ability to force sites such as isoHunt to
remove links to copyrighted material without lengthy legal proceedings. They
also want stiff penalties for Internet service providers who turn a blind eye
to unauthorized sharing over their networks.
As I said above, file sharing is a profitable legal exercise
for everyone. Let’s stop it using fines.
Bullshit. Did fines stop speeding? Nope. But they generated
an awful lot of revenue. Do people still speed? Yes, but they buy GPS systems
and in some countries, radar detectors that warn them of where the Speed
cameras are located.
Discover Globetechnology.com's
special series on copyright and filesharing in the 10 years since Napster View
Ottawa acknowledges it must update its laws to meet the digital
challenge. Canada has promised reform in several Throne Speeches. Those
efforts have so far produced a lot of talk and thousands of pages of reports,
but no law. Ottawa's last attempt at copyright reform died, along with the
government, at the end of 2007.
Now, the Harper government is at
it again. It recently completed a national consultation, garnering responses from
nearly 5,000 individuals and groups. Industry Minister Tony Clement wants a
bill by December.
Experts are dubious because so
many earlier efforts failed.
"Canada has made itself a
victim of this," said Eric Schwartz, speaking at a recent forum in Washington,
organized by the Woodrow Wilson International Center's Canada Institute.
"It has allowed the business to get established and opposition to
grow."
There are good reasons for Canada to embrace reform - and not only because the Americans and
Europeans are pushing Ottawa to do it.
The world has gone digital. And
there's now an explosion of legitimate download sites in the U.S. and Europe, including ground-breaking music sites Pandora.com and
Lala.com. But you can't use them in Canada.
These and other businesses are
choosing to bypass the market entirely, in part because of licensing problems.
That’s an interesting comment Mr. McKenna. So is Australia
equally bad at file sharing reform? Because in Australia
we cant access any of these legal sites either. The facts are clear from the
CRIAA’s own sales numbers, the fastest growth in digital distribution is from
legal streaming sites.
Dec-08
2008
2007
Percent Change
2008
2007
Percent Change
Digital product **
(December 2008)
Internet Downloads
5037
2297
119%
45438
27564
65%
Digital Mobile Content
1921
1716
12%
21632
20592
5%
Subscription Model
395
262
51%
4599
3144
46%
Other
***
319
50
538%
2829
552
413%
Total
$7,672
$4,325
720%
$74,498
$51,852
529%
Units and dollars expressed
in thousands
Sales information is
supplied by members of CRIA and tabulated by Grant Thornton without audit.
The categories of DCC/Mini
Disc and Cassette Single have been eliminated from the report due to
negligible sales.
* This category includes
formats such as cassettes, CD singles, VHS music videos and DVD-Audio
** Monthly digital
statistics are not available for 2007.
For the purposes of monthly
comparisons, one twelfth of total year-to-date digital statistics for 2007
will be entered each month.
*** This category
includes formats such as streams
Source: http://www.cria.ca/stats.php
Ergo, but locking out countries outside of the USA,
these “legal sites” are in fact encouraging file sharing.
I would suggest strongly that until the content companies
alter their policies on open access to the content via legal sites, illegal
file sharing will continue to grow.
And the creative industries that
produce music, software and the like - industries that contribute significantly
more to the economy than BitTorrent sites –
We would dispute that Mr. McKenna. We did some arbitrary
figures earlier this year and calculated that the file-sharing industry in Australia
alone is worth :
In other words, in Australia P2P is worth more than the
entire combined revenue base of the member companies of the various industry
bodies trying to stop P2P. (i.e.: EMI, Warner, MGM, Sony)
Now multiple those figures by the population of the rest of the world and you
have an industry globally that adds up to $10,355.319,277,091. In other words, Mr. McKenna, a lot more than the content industry.
may also shun Canada if nothing is done.
I don’t think so Mr. McKenna, the only danger to Canadians
is the US Dollar and the lengths that the US Government will go to protect that
dollar.
I don’t see why Canadians should have to support the
bankrupt US
lifestyle any more that they are already doing.
That hurts Canadians, and most
people don't even know it's happening.
You are right Mr. McKenna, an increased support by Canada of
the US Dollar may very well suit your masters but it would hurt Canadians and
they don’t even know that is what this entire file sharing argument is about.
Oh, that’s not what you meant?
So sorry. With all the misdirection, outright lies and false
innuendo in your article it was difficult to know exactly what you were saying
that had any merit.
The article as written Mr. McKenna, is either a rather
poorly compiled piece of propaganda or merely shoddy journalism.
The last man that relied on misdirection to influence the
people was tried as a war criminal at Nuremberg.
He often said: “Repeat something often enough and the people
will believe”
His name was Joseph Goebbels.
Your article unfortunately can be called nothing else except Blackmail. Blackmail of the Canadian people by one of their own. If you're a Canadian Mr. McKenna, may your face burn with shame for propogating this crap.
I just can’t believe that big business doesn’t yet understand
the guaranteed formula for failure.
Interdiction of an activity that is desired by the majority
of the population will be met by alternative technological means.
Each time Governments, Lobbyists and the partnered Judiciary
(well they have no choice really, most judicial appointments are politically
motivated) attack the Internet, something changes.
Technology is updated. Methodologies alter and the activity
continues regardless.
is the new way of saying: The.Big.Bang.Theory.S03E03.The.Gothowitz.Deviation.HDTV.XviD-FQM.avi
All of those take down notice machines hired by the media
companies e.g.: DTECTNET et al are now broken.
People are no longer downloading a TV program, they are
downloading an ANSI code.
They may receive a TV program, but is that what they wanted?
Yet another test for our courts to rule on.
I must say, when I first signed up for my first uucp
account, the internet was a much nicer place.
I didn’t have to worry about Trojans, Advertising Company designed
and sponsored by major companies Malware.
There was no need to encrypt my data stream.
I didn’t have to pretend to be anonymous to post comments on bulletin boards or
discussion forums.
I didn’t have to buy a prepaid phone from someone else so
that Telcos wouldn’t listen in to my important commercial in confidence
telephone conversations.
And I didn’t have to bounce emails from an SSH server on the
other side of the world to make sure they were not all intercepted and read.
Whatever anyone says about the Internet, the restrictions
currently being implemented on our freedoms and activities are not because it’s
good for you. They are an attempt by Big Business to take over the internet.
Legislators and enforcement agencies, please leave our
internet alone. Is that election campaign contribution really worthwhile selling
out the future of your country and it’s people?
The recent campaign contributions by Village Roadshow to the
Australian Labour party would appear (at least to this 51 year old cynic) to have predetermined the outcome of the iiNet
trial. I hope I'm wrong.
I wonder it it’s not time to disallow all commercial
campaign contributions.
Further, I wonder if it’s not time to disallow all campaign
contributions over $500.00.
I think that if we want open and honest Government, it
probably is.
Yesterday I creamed News Limited for fake and political
reporting, targeted at influencing the outcome of the iiNet trial currently
underway.
They used non-empirical data and ancient quotes from an
misnamed organisation all designed to create FUD. Fear, Uncertainty and Doubt.
That’s what the media these days considers is what is
necessary for selling newspapers.
And that’s why I don’t normally buy newspapers.
Yesterday I traveled into the city and brought a copy of my favourite
print publication. The Australian Personal Computer Magazine (fondly referred
to as APC Mag).
Why did I buy it? Was it for the technical updates?
Nope, I’m afraid I’m across most of the APC announced
technical advances.
Was it for the helpful Howto series?
Nope, I was building PC’s in 1983.
Was it for the adverts for cheap computer equipment?
Nope – I cruise all the adverts I want via the web based price
compare sites.
I brought the magazine because I enjoy the non-partisan
editorials
The presentation of the facts without having to destroy any
reputations.
The presentation of a non-geeks view of what is next. Non
Geek? APC is full of geeks.
Well, as I have said before there are different levels of
experience. The APC Editor, Tony Sarno is a Journalist that used to run the IT
pages of the SMH.
The one thing I noticed about Tony is that whilst he printed
the facts, he never resorted to empty editorial slanging matches.
He still doesn’t.
In 1983 I purchased my first computer magazine in Australia.
Micro 80 Magazine. It was already three months old when I purchased it from the
Darwin Newsagency, but in those days in Darwin
it was usual to have to wait for one or two days to get the Australian or the
Financial review, so three months for an American magazine was actually pretty
good.
I then started buying Byte Magazine, Your Computer Magazine,
Dr Dobbs Journal, PC World, Boardwatch, APC, Wired, Red Herring and eventually started my own Telecommunications
orientated magazine with Chris Davidson called chips ‘n bits. Chips ‘n bits
grew into the Australasian Internet Magazine with my entrepreneurial start-up
of Ausnet Services, an ISP.
The interesting thing is that I have purchased every edition
of APC ever printed.
Why? After all, if I am an expert at anything, it is
communication technology and personal computers. By my own admission, I know or
think I know most of the content in the Mag. Why do I keep buying it?
Whoever can answer that question, could teach uncle Rupert a
couple of things of being in the Media profession.
Doesn’t Rupert own APC? Nope, I think the other team do.
However, if the magazine retains it’s current format, I shall keep on buying it
because it is relevant to me. It is not dismissive or editorially over-opinionated.
And when I have finished my initial scan-through, I go back and read it again in
case I missed anything. In other words, the publication tells me what
Australians know about computing and it makes me feel good.
Feel good versus political assassination. A new business
model, clearly worthwhile investigating.
Disclaimer: I am a purchaser of APC magazine. I own
no shares in any company that has anything to do with APC Magazine and I have
not discussed this article with anyone from APC Magazine.
We have previously stated that P2P downloads of English
movies are acting as a valuable ambassador of the English language and consumer
lifestyle trends to the worlds hungriest P2P market, China.
Today, we will be discussing that Cable Broadcasting
stalwart, the World Movie Channel.
Anyone who subscribes to the World Movies Channel will no
doubt occasionally wonder at the preponderance of Danish and Chinese movies.
Whilst I don’t doubt that the Chinese represent a
significant portion of the world population, one can hardly say the same about
the Danes.
So what gives with all the Danish films on World Movies?
As a guess, I would hazard that the Danes are desirous of
increased diplomatic relations with the world and have elected to discount
their movie offerings to the World Movie Cable channel as a marketing ploy.
It is doubtless working, with Danish movies being about
every 20th movie being shown.
Why? Well, either World Movies is a Danish Corporation or
has an interest in promoting Danish culture to Australia.
A quick look at http://www.worldmovies.net/?page=corporateinformation
Informs us that:
PAN TV Limited is an independent
Australian company that was founded to produce The WORLD MOVIES Channel for the
Australian subscription television market.
The WORLD MOVIES Channel began broadcasting in October 1995
coinciding with the launch of subscription TV in Australia.
PAN TV Limited is a partnership between three Australian
entities, being: Australian Capital Equity, APN News and Media and
Multilingual Subscriber Television Limited (a wholly owned subsidiary of SBS)
The China based media company Shanghai Oriental Pearl Group is also a
minority investor.
OK, at least we know where the Chinese content comes from.
But I re-iterate – why are we getting all the Danish
content?
It’s not that I mind Danish content, but to be perfectly
honest I paid the $6.95 per month for Hungarian content of which there was
precious little of. Now Hungary
has about the same population impact on the World so how come there arn’t as
many Hungarian movies as Danish movies?
What was that, oh we have a Danish Princess ?
Oh sorry, the Danes have an Australian Princess ?
Ah, an ex-pat Aussie
girl is now a Danish Princess. Right. Got it. So that is why Australians pay
$6.95 per month, so they can become comfortable about losing one of our own to
them.
Good-oh. As long as we know.
PS: World Movies – Regardless your good intentions, If it’s
called World Movies it should have a balanced representative content based
approximately on the population breakdown of languages spoken at home (hint: in
Australia) as per the last census.
Otherwise it should be renamed to Danish Movies Channel #
and Other World Movies Channel ##
PPS: Don’t bother with the Hungarian movies. Your one
Hungarian subscriber – me, has resigned his Foxtel subscription. I now get all my
Hungarian content via IPTV – for free. Thanks very much.
There are two point two new Blog sites created for every second
of every day of the year. (around 175,000 per day.)
The blogosphere doubles every 236 days! Presently, there are around 77 million blogs, It has been predicted that within three years, 50% of all content online will be user-generated.One viewpoint is that :
From TNS Global website
NEARLY A THIRD OF OUR LEISURE TIME IS SPENT ONLINE
LONDON.
December 8th 2008: New figures released today reveal the staggering
amount of time Brits now spend on the internet in their spare time – with the
league table topped not by students, but by housewives.
And from Blogher
The majority of people consider Blogs are rated between
somewhat reliable and highly reliable as sources of empirical data and product
purchasingadvice/recommendations.
Blogs as a Source of Information
Source: The BlogHer/Compass
Partners 2008 Social Media Study P15
And contrarily, from a leading Psychologist:
Now we discover people don't believe blogs - so stop
blogging...!
A major survey of over 27,000 people has discovered that
blogs are the least credible source of information online. Coupled with similar research on the trustworthiness of blogs, this most
recent study suggests the end is nigh for blogging.
According to the study, we believe "word of mouth" over and above
everything else. The TV news comes next, then online news with newspapers just
a little bit behind. Blogs are way down the bottom, with only one in every ten
people believing them.
And another contrary opinion - this time from Businessweek, headlined:
Only 16% Trust Corporate Blogs: Are They Worth Doing?
The response from Forrester Research is it depends. But
the bottom line is that based on survey research the firm released
a report today, it’s time for some rethinking of corporate blogs. (To get
the report you have to hand over some contact data).
Forrester found that 16% of the people who read company
blogs trust them—less than every other form of content they asked about, including
print media, direct mail, even corporate emails.
So we understand that half the experts say Blogging is not
worthwhile and the half saying it is.
BTW, the half whom claim that blogging was worthwhile seem to represent
the female population rather strongly. This is inline with our discovery over
the last two months that a great majority of the game players in Zyngas
Facebook based Farmville game were averagely aged as being 27 year old females.
Because of our experience in online data usage (since 1987)
we believe that wherever the girls are – the boys are sure to follow and that
observation can now be confirmed with our recent stats collection on Farmville player
sexes.
Chris and I both blog on this website, Our backgrounds are
not dissimilar except that I entered the computer field once I completed uni
and Chris entered the music business. We then both spent a considerable period
of our lives being extremely entrepreneurial with some success and a couple of
failures (on my part).
So Chris is our expert social networker and I am our
spreadsheet guy.
You can tell the difference between our styles by reading
some of the blogs. Chris is careful with his spelling, grammar and sentence
structure, carefully hunting for the right balance of adjectives, verbs and
nouns to present his views.
My online style is rather raw by comparison. My previous
attempts at writing were always edited, so this new role of self-editing is
obviously beyond my capacity.
The words flow and the fingers try to keep up, usually
failing.
Chris is always asking me to be more careful with my
presentation, grammar and spelling. And I respond (jokingly), “Do you want quality or
volume?”
His reply is usually dismissive of my cavalier style but somehow
we get through each of these editorial discussions and the Perceptric blog
grows and grows.
During one of our “editorial quality” conversations recently
I retorted to the repeated grammatical structure and spelling entreaty with an
almost flippant, “It would appear that regardless of the poor layout and my bad
spelling, we are doing better than the newspapers in retaining readers attention”.
“We don’t have many readers (less than 100,000), but the
ones that we do have are connecting with us in a more meaningful and much
longer time than any of the major Australian Media sites do”.
“Are you sure?” asked Chris.
“Well, if you look at the time that the average reader
spends on our little irrelevant blog and compare that to nearly anyone that has
a few million bucks to run their blog – we appear to be creaming them. Do me a
favour – pull up the Alexa
ratings for Perceptric.com”.
“Yep, done”.
“OK, now add-in some premium media content – like
ninemsn.com.au smh.com.au. afr.com.au and to balance the results include
another Blog site like crikey.com.au, and then click compare and then Daily
Traffic Rank”.
Chris and I then discussed the aspects of the different
stats available on Alexa.
According to the Daily Traffic Rank it would seem that the
field is dominated by Ninemsn almost neck and neck with the SMH with Crikey in
third place, followed closely by the AFR and trailing invisibly at the back is
Perceptric.
So if that’s all it takes to get advertising, then I think I
will do a deal with Microsoft and get my name on the top of every Internet
Explorer browser,
So now dear advertising reader, it’s your cue to ask, “But
Koltai – how do we know they’re reading our ads”.
Ah, there’s another little tool in Alexa that allows you to
see how long individual peeps stay on a site.
It shows a totally different picture.
It would appear the Perceptric is leading the pack.
Then, in daily page views per user, there is a battle royal
for attention, but again with Perceptric gaining on the field..
So, should you, dear reader, spend your advertising dollar
with Perceptric?
“Um, no, we don’t do advertising.”
But the evidence is clear that major media, while they have
the initial attention of the consumer, also seem to lose it fast.
“Do you mean that people actually stay longer on the
Perceptric blog than the leading Television and Newspaper sites of the land?”
“Well, yes. They do.”
“Why?”
Well this might be a reason….
“At Perceptric, we tell it like it is with very little spin.
Neither Chris nor I have political aspirations. We have nothing to sell except
our knowledge and we give away a lot of that knowledge for free.”
“But are you qualified?”
“You mean beyond our both being over 50, both entrepreneurs
and our university studies?”
Yes. What qualifies you to broadcast your views to the world
at large.
“Well nothing really. We don’t believe that one needs to be
qualified to obtain user attention. If one however then gets users attention,
then obviously one is giving the users what they want.”
“And what’s that, Koltai?”
“Read the Blog…”
Oh, and keep in mind, it doesnt matter if a site has 10 million users or 20 users. If the users only stay online long enough to leave, the user numbers dont really mean much.
Internet destinations that engage their readers/players/users for long periods of time should be your media buying target. (Per impression of course.)
Postcript:
We talked earlier about an article from Businessweek. Entitled,
“Only 16% Trust Corporate Blogs: Are They Worth Doing?”
Bloomberg, the financial news agency, is considering a
bid for BusinessWeek, the business magazine published by McGraw-Hill.
According to a report in The Wall Street Journal, the
interest shown by Bloomberg in buying BusinessWeek has “further crowded” the
field of potential bidders, and also indicates Bloomberg’s intentions in
continuing to expand beyond its core business of providing financial data,
news, and analytics to professionals.
Quoting “people familiar with the matter,” The Wall
Street Journal reported that the other potential bidders for BusinessWeek
included Bruce Wasserstein, the chief executive of the investment bank Lazard
Limited and who owns the magazine TheDeal and New York Magazine; ZelnickMedia;
Joe Mansueto, founder of Morningstar; and private equity firms Platinum Equity,
Warburg Pincus, and OpenGate Capital.
The bids for BusinessWeek will take place on September
15, 2009.
In July 2009, the United States-based publisher
McGraw-Hill, which owns BusinessWeek, had said that it was “putting on the
block” its financial magazine and also “exploring strategic options” for the
magazine.
BusinessWeek, founded in 1929, has a circulation of
936,000 copies in the United States.
The magazine’s main competitors in the national business magazine-class are
Forbes and Fortune, both of which are published bi-weekly.
So the company that depended on the Forrestor Research
report that said that only 16% of the world listened to Corporte Blogs is now being
sold. Possibly consumers don't really trust the big Corporations anymore.
We wonder if the following has anything to do with McGraw-Hills decision?
PPS: That’s all folks, until the next badly written, badly
spelt, atrociously laid out, irreverent Blog article. Thank-you and it’s
goodnight from me, and goodnight from him.
(Two Ronnies circa 1970)
PPPS
Damn I forgot the all important title - where should you advetise?
We think you should take a couple of adverts on facebook - and our suggestion? Place them next to Farmville for maximum bang for your buck.
But with that said - this advice is only good in Internet time. Next week? It will probably be a different Game.
This gives you the greatest access to 34% of the female game playing population most likely to be aged 27 years old and a housewife.
And I'm sorry I published this because I guess Farmville will be now be one of the most expensive words on Google.
All over the world, bankers, economists and Governments are watching the growth of Facebook with envy. Imaging getting a hundred million new customers between April and September. Wow. Pretty good stuff.
Wouldnt it be great if we could grow the the country's economy the same way.
Well - the good news is - there is a way.
First the Government has to be able to get your attention.
When was the last time that you caught a bus or a train to
travel from destination A to Destination B and then upon reaching your
destination, asking the Bus, Train or Tram driver what their name was so that
you could look up their Facebook or Youtube page?
Oh, you never have?
So don’t you find it unusual that you were delivered safely
from A to B and no-one welcomed the event with a fanfare of trumpets?
Ahhh, well there’s the difference.
You’re probably not a politician (but if you are - please skip to "If I was the Prime Minister").
Politicians don’t seem to realise that they are merely pro-tem
drivers of the country from destination A (when they’re elected) and
Destination B, when they’re un-elected.
(Granted, yes, a country is bigger than the Liverpool
express from Central - except for Lichtenstein and Nauru).
Politicians unfortunately seem to require every moment of their
lives to be featured on the news, quoted in magazines and newspapers.
Unfortunately, the public are choosing to ignore the mainstream media and are
electing to concentrate on internet alternatives.
Which is just as well as the media's editorial opinion (spin)
applied to some of their actions are not exactly designed to always show them
in a favourable light.
So several of our elected members have decided to go one on
one with the public via Facebook, Google and other non-media owned internet outlets.
But they don’t quite “Grok” the current Gen XYZ’ers – who are
far more interested in what the Prime Ministers Farmville score would be if he
played, than what was said during question time at 3:00
am this morning.
Why?
Because, just as passengers do not need to know the brake
horse-power of their chosen conveyance methodology, question time is the nitty
gritty of Government and way beyond the understanding of the average citizen. Which I opine is exactly why lobbyists manage
to convince Prime Ministers to back their “questionable” bills.
And exactly why the public have a negative follow-up knee-jerk negative
reaction at the polls.
“But I was sure they would like that policy………….”
“Yes Minister. So did we at the ministry. All our internal
polls said that it would be popular.”
“Internal? You mean you didn’t ask the public?”
“Good God no, Minister – we couldn’t ask the public. They
don’t know what’s good for them. We just always go with what the lobbyists tell
us that the public really want – after all Minister, it’s the lobbyists that advised their employerrs to donate all that money to your election campaign. So obviously they know what
the public want.”
Maybe what we need on the Internet is new Game….
If I was the Prime Minister
Written by the dedicated APH coders.
Congratulations, You have been elected as the Prime Minister
of Australia.
Your Treasurer, has just delivered a Budget allocating you
600 billion to spend over the next four years.
You……..
Buy Nuclear Submarines-
10,000 points
Increase Education spending+5,000
points
Pass Copyright Laws that no-one Understands-10,000 points
Increase Nurses salaries+5,000
points
Pass Legislation mandating that all doctors charge
Within the Medicare guidelines for short visit.+5000 points
Increase the army (to enable Australia
to assist
our northern neighbours in trouble in the future)+5000 points
Speed up the NBN rollout by five years by ignoring present
Telephone Companies lobbying for position.+20,000 points
Insist that all mineral exports be smelted into ingots +50,000 points
Ahh, wouldn’t it be nice if Government was as simple as
playing game.
Then everyone would be genuinely interested in the score and
politicians wouldn’t have to wonder why no-one was reading their Facebook pages/Blogs/Youtube
Videos.
Facebook is all about “Look at me aren’t I great?”
But usually only after a high score has been achieved.
The ribbons are issued for achievements – not talking about
agreeing to consider reaching an objective.
And opposition members, this applies to you as well.
Very few Australians are actually “really” interested in “Me
too position paper on the same subject as what the Minister said”.
Yes it fills Newspapers and the evening news….. NEWSFLASH…..
Hardly anyone buys newspapers anymore and as for the evening news ? (Samo Samo –
ratings dropping 30% per year).
If you want the attention of the Australian people, turn
politics into a fun game.
BHP just won a contract for 100 million tones of IronOre sales to Korea.
This will enable ship builders in Korea
to make three thousand times as much as what they are paying for the ore.
Do you:
A) Ship the ore to get a fast quick profit?20
points
B) Change the rules so that the steel is smelted 1000 points
and formed in Australia?
C) Try to convince the Ship makers to open a plant in
Australia
for part of the construction?
(By giving them a
thirty percent discount on the steel.)50,000 points
In this way, at least Australians will understand what the
Government does and why it does it.
Fairfax or News Limited had such a (budget analysis) game on their web site
earlier this year.
It is a shame that their version was designed as political criticism
rather than a tool to obtaining the engagement and attention of the next crop
of voters.
Yes, a game is a good idea. Each item in the game is
basically a mini referendum poll.
If the game becomes a set funnel for a pre-existing lobbied
target then I’m afraid Australians (who incidentally have a higher IQ than our
American friends) would see through the ruse.
Put it on Facebook and you never know – we might get the
whole world having a say in how to govern Australia.
Ahem – whisper whisper whisper……..
Sorry, what was that? We already have the whole world
telling us what to do?
No, that can’t be right – We’re Aussies. We make up our own
minds- don’t we?
The Lack of interpersonal politics on Facebook appears to
inspire peace and harmony.
It would appear that Facebook are achieving what all the
great statesmen have been unable to achieve.
That is, creating a Global level playing field whilst at the
same time apparently removing distrust and promoting “joy de verve”.
Farmville, the latest game from Zynga have created an
environment where lowering the secular barriers to privacy is rewarded by
“ribbons”.
The more neighbours you have, the quicker you can earn your
ribbons. The more ribbons you have – well I would say that the ribbons appear
to be a competitive measuring tool yet here is no annual (or monthly) Farm Show
where the populace can ooh and aah over your accomplishments.
However there are those horribly garish Facebook “updates”
from the game that are designed to show your fellow “friends” how well you are
doing.
So product promotion is co-joined with “arn’t I great?”
Farmville by it’s design has allowed me to double my
Facebook friends list.
I used to have 26 friends in my little secular Facebook
existence. These 26 “friends” took years to develop. These are people that I
like, trust and don’t feel concerned about associating with.
For example there are no lawyers in my list of friends,
(okay, there is one – but I knew her before she read for the bar.)
(There are however Mathematicians, Economists, Router Guru's and Geeks.)
Not that I dislike lawyers. It’s just they are more of a
work tool than a friend. Yes, I have a linked-in account and yes, I do have
lawyers on my Linked-in page. So Facebook is my social entree to the Internet
whilst Linked-in is my professional persona.
But have I made a mistake?
Professional status, success and eventual wealth comes from
the ability to ply ones trade amongst the highest possible number of
persons/customers/clients that are in a position to afford your rates.
Self marketing is achieved in various ways, it may be
through red wine consumption, (in select groups), It might be through
membership in organisations like Lions, Rotary or the Masons. Then again, it
can also come from the Alumni group from ones education. These are the
recognised and accepted methods of networking ones worth to build professional
credibility.
After all, if you need an accountant, you are much more
likely to hire the drinking buddy or the Alumni member than a total stranger.
Of the 27 new “Farmville” originated Facebook friends, I
have connected in a minor way with three people, an intellectual connection
with two and a meaningful full blown new friendship with one. Person. These
people come from a number of countries and backgrounds.
People that I would not have met without the aid of Facebook
and Farmville.
Reid Hoffman, Director of Zynga and Chairman of LinkedIn is
obviously ahead of me here.
“Reid
is a prolific Web 2.0 investor who has built LinkedIn into the leading
professional networking site with 17 million active monthly users. Mark (CEO of
Zynga) and Reid have worked together since co-investing in Friendster in 2003.”
So what has Reid Hoffman (along with other Facebook
Application Developers) achieved?
Possibly the best way to get your name before the most
people.
The threat of ridicule keeps the content mostly sane
therefore Facebook is equally appropriate for young and old.
So Facebook appears to be the new Global Networking tool.
For Games
For Friendship
For World Peace.
And of course as the methodology to deliver a new Global
Economy.
(Yep - you guessed it, that's another article on another day. But think Facebook credit card, sponsorhip money being translated into a real income from game play and you get close.)
I used to run a BBS in the eighties. The famed KKK. Koltai's Kakadu Konnection.
The technology to run a BBS required many hours of
dedication and weeks of waiting for new widgets/gadgets, and hours waiting for the overnight UUCP email responses from technical support in the USA and England.
I used a combination of TBBS, SVR 5.2 Unix and BSD Tahoe to
provide amusement, a file library, email and interactive communications (users could
chat to one another directly).
Many incorrect (technical) paths were traveled down.
But the users provided the will to continue to provide the
service. After all, they would’nt stop ringing, even in a lightning storm.
The biggest drawcard was Tom’s F3 key. The “kick user off
the BBS key”. The users knew that I had the power of the electro God over their
antics on the BBS and that I would wield that power if anyone swore in a public
forum or acted in a manner not in accordance with the rules of the BBS.
Quite often the users would PM (private message me) to say "Little Johnny is swearing again in the Game forum) so I would go and delete little Johnny.
Ten seconds later, little Johnny would realise he was disconnected and redial his modem.... and usually he would then beghave until he "thought" I wasnt around.
The F3 Key gave me the power to make the rules whatever I wanted them to be……..
And believe it or not, the users enjoyed me weilding the power. Funny thing, users - the urge to watch someone else get booted off the bulletin board was something that I used to marvel over.
Ah, the power of the media mogul was a heady rush….. ohh,
did I say media mogul? Sorry, I meant BBS Electro—GOD!
Today, four tools have completely replaced the 80’s BBS. Google,
Facebook, P2P/Rapidshare and IM (MSN/IRC/Yahoo Messenger).
I would include the Blogsphere, however, the growing
referrals on this blog are coming more and more from Facebook.
Every user has the same capability as the Sysops of the
early BBS days.
Every day I am sent referrals to literaly tens of articles that my "friends" consider worthwhile.
Every user is a newscaster. A Publisher. A BBS Operator.
Everone has a “Kill User Key”.
The Temporary “Hide User or Application” Key or the more
permanent “Remove User Key”.
Anyone can publish their editorial opinion. And now, with a
new twitter killer (not quite but close) Facebook has the ability to spread a
new meme faster than “Greased Lightning”.
Here’s the CNN News Story from this morning…….
CNN – Facebook – Social Tagging.
The difference between Facebook and Twitter?
Hide or Remove versus Follow and Not Follow. An important distiction.
Hide @meme is a very powerful editorial button, which many a politician would have liked. Now Stephen, this doesnt mean that you can Filter Facebook. No. You can't. OK ?
Why not? because it's a user choice and only useable and cvalid amongst the user joined interest groups and friends.
But doesnt Facebook make friends of everyone on the Internet?
Shhh. That's another
story......
References:
Koltai's Kakadu Konnection OzChat Linkup with the USA (1994)
“NASA acknowledged on Thursday that the original TV
footage of the moon landing on July
20, 1969, was accidentally erased. Someone wanted to make
room on the videotape reel that stored the footage. So, did NASA's goof rob
future generations from watching what was arguably mankind's greatest
achievement?
Not hardly. Remember at NASA, failure is not an option.
A Hollywood
post-production house was enlisted to lend some movie magic and restore the
images by digitally stitching together copies of the flight retrieved from
various sources around the world. The restoration undertaken by Lowry Digital,
based in Burbank, Calif.,
is still under way and won't be completed until September. The first phase,
however, was released
on Thursday and Lowry's rescue work has won rave reviews.
With the original one-inch videotape recordings
"degaussed, re-certified, and reused" NASA had to do some sleuthing
to dig up copies. The best were narrowed down to four sources, including one
from a handheld camera that was pointed at a monitor within Mission Control,
according to a statement from the company.”
They didn’t have to look very far.
On the Kademlia (ED2K) Network,I received 96 “trusted” results to my search
request (Moon Landing),
On the ED2K Server Network, I received 1586 “un-trusted” links.
Neil Armstrong - Apollo 11 -
The Moon Landing.mp3
4.01 MB
Famous Speeches - Neil
Armstrong - The Moon Landing.mp3
576.00 KB
Great Speeches - Neil
Armstrong - Apollo 13 - The Moon Landing.mp3
4.01 MB
Great Speeches - Neil
Armstrong - The Moon Landing(1).mp3
1.27 MB
Great Speeches - Neil
Armstrong - The Moon Landing.mp3
1.28 MB
Great Speeches - Neil
Armstrong - The Moon Landing.mp3
1.27 MB
Great Speeches- - Neil
Armstrong - The Moon Landing.mp3
1.27 MB
Great Speeches- Neil Armstrong
- The Moon Landing.mp3
637.89 KB
Great Speeches Of The 20th
Century - Astronaut Neil Armstrong - The Moon Landing.mp3
584.38 KB
One Small Step for Man... Apollo 13 Moon Landing Speech (1) - Neil
Armstrong.mp3
NWO Conspiracy - Apollo Moon
Landing Hoax - Donald Rumsfeld & Nixon Faked Lunar Missions Evidence On
The Record Interviews.avi
21.71 MB
What Happened on the Moon
[2of2] [Moon landing HOAX] (2000).avi
704.21 MB
Classified FootageMoon Landing.flv
1.27 MB
Moon Landing Mysteries.flv
15.14 MB
Moon Landing Mysteries.flv
16.71 MB
Moon Landing NASA hoax -
Flag waving in the atmosphere of the Moon!.flv
7.02 MB
Moon Landing NASA hoax - LEM
air-conditioning power came from Batteries!.flv
658.37 KB
Moon Landing NASA hoax -
Lunarcy - NASA's radiation problem.flv
24.32 MB
REAL MOON LANDING IN
1969.flv
1.13 MB
MythBusters S06E11 [104] -
NASA Moon Landing.mkv
555.12 MB
Moon Conspiracy - Nasa
Apollo 11 Moon Landing Hoax Video Clip.mpeg
1.24 MB
Flight Of Apollo 11 (1969)
Official Nasa Footage Of The Apollo 11 Moon Landing Mission.mpeg
282.30 MB
Apollo Moon Landing Hoax -
Lunar Missions Faked - Apollo 11 Mission - 1 - Original Apollo 11 Liftoff
Footage.mpeg
13.43 MB
Apollo Moon Landing Hoax -
Lunar Missions Faked - Apollo 11 Mission - 4 - Neil Armstrong Takes First
Step Onto The Moon And Remembers Script.mpeg
6.39 MB
NASA - Apollo 11 Moon
Landing July 20 1969.mpg
16.00 MB
Apollo 11 Moon Landing.mpg
13.94 MB
Moonlanding - The Moon
landing fake or real.mpg
800.02 MB
Apollo Moon Landing Hoax -
Lunar Missions Faked - Apollo 11 Mission - 3 - Neil Armstrong Thanks Nasa
Engineers And Says Goodnight.mpg
2.66 MB
Apollo Moon Landing Hoax -
Astronauts Gone Wild - Ambush Interviews Of Faked NASA Moon Missions Crew
Exposes Lunar Hoax Excellent!.mpg
160.55 MB
Apollo Moon Landing Hoax -
Lunar Missions Faked - Apollo 11 Mission - 2 - Earth From Command Module
Flight Narration By Neil Armstrong.mpg
2.12 MB
Apollo Moon Landing Hoax -
Lunar Missions Faked - Apollo 11 Mission - Jfk Moon Speech - Neil Armstong
Stepping Onto Moon - July 20 1969.mpg
15.95 MB
Documentary - The Moon
landing fake or real.mpg
800.02 MB
How They Faked The Moon
Landing.mpg
474.64 MB
NASA - Apollo 11 - Moon
Landing 2 [20 Juillet 1969].mpg
1.38 MB
Nasa - Apollo 11 Moon
Landing July 20 1969.mpg
16.00 MB
UFO - UFOs Filmed By Apollo
11 Day Before Moon Landing.mpg
653.59 KB
Nwo Conspiracy - Apollo Moon
Landing Hoax - It Was Only A Paper Moon - Lunar Missions Were Faked James M
Collier 1997.rm
17.28 MB
Apollo Moon Landing Hoax -
Bad Airbrushing Plainly Evident In Photos Shows Massive Buildings And
Architectural Structures On The Moon.wmv
663.77 KB
Apollo_11_Moon_Landing.flv.WMV
16.41 MB
But then again, judging by the title of many of the shared
files, possibly NASA was recompiling for a different reason.
The article concluded:“The idea is not to enhance the record of the landing, but to
re-create it.”
I guess the danger and benefit of the world’s largest
Digital archive Library is that the public will retain and share what is
important to them – and not that which is particularly important to the
“Official Historians”.(Linked Article –
God 2
Appointed to take back the Power – Obama’s new official Historian)
Everyone seems to have an opinion about the content industry - and the music industry in particular. And the area that causes the most heat is that of downloads. That is important, but it is like smoke that impedes your vision so that you can't see where the fire is.
The big issue, which Tom has done some excellent analysis of in various parts of this blog, is how the revenues flow.
The revenues (surprise, surprise) flow out of Australia.
The USA is where Sony Entertainment is headquartered, Universal, Warners. Although EMI is headquartered in the UK and great deal of the influence in how the company is run comes from - you guessed it - the USA. So not only do the royalties from sales of music flow out of the country, but for all the multi-national companies the profits flow out too.
What flows back into Australia and other countries is: Influence.
That influence is ever present on each of the "Industry Association" boards. So when you look at the ecosystem of the music industry you immediately encounter a group of organizations that represents a sector of interests. It doesn't matter which country you go to, you get the same set of organizations, with the main difference being the acronyms that they are identified by.
When you dig into those organizations at the structure you start to see how it all works. In Australia, ARIA - the record industry association is dominated at a board level - and therefore at a strategic level - by representatives of the multinational companies. In the music publishing sector AMPAL - the music publishing representative body - is dominated by multinationals.
In the performing rights sector at APRA you have a board that is constructed so that half the board are Australian songwriters and half the board are publishers. At least in this case you have a board that is not controlled by overseas interests. However when you look at how the individuals are elected to the board you start to see that influence coming through again...
The way that the directors are elected is through a vote by their peers. So the songwriters elect the songwriter representatives and the publishers elect the publisher representatives. In each case the votes that are available are directly proportional to the amount of money that the writer or publisher earns from APRA. This seems on the face of it to be an eminently fair way to go.
However, when you think about it, most of the publisher income that drives their voting capability comes as a result of the international catalogues that they represent and the cash flows that emanate from them. Since that money actually flows out of the country and therefore does not aid the local economy, it seems to me that this is a spurious way to elect a representative to a board.
My belief is that the way that board members should be elected and should represent an industry should be totally linked to the maximization of economic activity within the country in which the organization exists, otherwise what you get is a growing conflict of interest.
I would recommend that in the case of APRA for instance, the publisher members, when voting, are given a proportional number of votes to the income that they generate from locally owned copyrights only. This would underline the concept that the strategic direction of the organization is geared to maximizing the benefits of music specifically to the local economy.
I would recommend that the same rule be applied to all other organizations that are in the music sector and aim to influence government in regard to matters of copyright, tariffs, and in addition to the way that P2P file sharing is treated at law.
These changes may seem pretty subtle and may not cause a massive change in the attitudes of the organizations in the music industry, but they would help focus the industry on how to aid the local economy - which is something that they can't possibly do without change at the top.
Now, I say this in particular, because when you look at the macro economic issues that relate to content specifically with the matter of P2P you start to see some really fascinating things that are going to be extremely difficult to address other than at the top level. And you have to take a view that is all about positioning the legal system to help create as much financial churn in the local economy as is possible without having the cash immediately exit the ecosystem.
The fact is that the tech sector is hugely rich and clearly is growing on the back of content. Content needs to be monetized or people will stop making the content. But cash flows from content clearly need to flow back through the local ecosystem and economy in order to generate benefit for the country. To that end the organizations who seek to influence government need to be able to show that they actually represent the best interests of the local creative artists.
Otherwise you get the ridiculous situation of executives from a company that is in the content industry and in the consumer electronics sector - and consequently making money from all sides of the equation trying to influence the government. Such influence is mitigated by the fact that they do invest in local talent, but hopefully you get my point. The money flows straight out of the country.
The companies that should have the greatest influence should be those that are locally owned and focused on generating wealth for the local economy - like my old alma mater, Alberts.
It is only by creating a modification to the way that the representative organizations are run that we will prevent the end of the music industry as we know it.
According to Wikipedia a perceptron is a type of artificial neural network.
“Perceptric” is made-up word to describe a person who creates or uses a neural network.
The Perceptric Blog is where business partners and associates in Perceptric Pty Limited post thoughts, ideas, and links to stimulate thought and accelerate the transfer of ideas.
Perceptric offers consulting services on matters relating to the commercialization of Intellectual Property and the impact of disruptive technologies on business. Our group of consulting professionals includes leading people in the legal, technology, HR and business fields.
If your business is not disrupting someone else, it is probably being disrupted by others.
The Perceptric mission is to help companies and people exceed their expectations.
If you want to contact Perceptric to brief us on a problem or to find out which of our people would most suit your needs, please send an email to: chris at perceptric dot com