|
|
|||||
Lehman Brothers and Edward Bernays
I thought it was remarkably ironic to read this week that Lehman Brothers may be forced into a sale after declaring losses of almost $3 Billion:
Major U.S. investment banks this week announced yet another painful quarter amid the implosion of mortgage-backed securities and risky credit investments. Regional banks have scrambled to secure fresh capital to stay in business, and by Wednesday there was new talk that embattled investment bank Lehman Brothers might be forced into a sale. After all, it was the Chairman of Lehman Brothers, as I recall, who went to Edward Bernays and asked him to come up with a strategy that would move Americans from being a "needs based society" into a "desires based society". That is the root cause of everything that is causing the world to fall apart at the moment. That concept or meme was successfully exported around the world for more than half a century. Demand based on desire rather than on need, and a greed mentality from investors, has led us to the point that we are at now.... While we should be focusing on really important issues that affect the planet and its survivability we are all still caught up in the trivia. Comments
No comments found.
|
Perceptric Forum
According to Wikipedia a perceptron is a type of artificial neural network. Ergo a “Perceptric” is a person who creates or uses a neural network. The Perceptric Blog is where Chris Gilbey posts thoughts, ideas, and links intended to stimulate thought and accelerate the transfer of ideas. Chris is available for consulting work with the premise that it is not technologies that are disruptive so much as the people that use them. The Perceptric mission is to help companies and people reach their goals and exceed their expectations. This will often mean offering counterintuitive conclusions. Our view? The shortest distance between two points is not necessarily a straight line. It's the number of people needed to be present in a human network to influence and deliver positive decision making. Login
Perceptric Presentation
Blogs we like
Search
Month Archive
|
||||



