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A Second American Life?

by Richard McKinnon at 09:03AM (PDT) on June 20, 2006 | Permanent Link | Cosmos

American Apparel are smart marketers. They have just set up the first retail shop on Second Life to sell clothes to the games avatars. The PR value is tremendous. Second Life is frequented by smart young hipster types. Perfect Match with American Apparel buyers. Apparel shops are springing up everywhere in trendy America. They play off a reversion to pure, like cotton, and made in America sentiment, ie its hip to be anti-global. Apparel also like tough sexualised advertising.

But the signals are clear. Avatars. Games. Virtual. It's the in and fast crowd territory.

Watch for all three, and the American Apparel culture, to spill out into popular culture everywhere quickly.

Keywords: Apparel, American, SecondLife, Avatar

Technorati Tags: Apparel, American, SecondLife, Avatar

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