Moving new business models from one demographic to another is one of the most fascinating things that is taking place nowadays. It is pervasive and very effective. It is one of the critical societal consumption drivers.

It starts quite often in the on line gaming and mobile spaces. It is in these spaces that marketers are able to capture demand very quickly from a youth market that is highly geared to adoption of new ideas and cool things regardless of how ephemeral they might be. And since oftentimes it is the parents who foot the bill, they have no care about how billing takes place. And consequently a new rental model flourishes that then migrates by osmosis into the broader demographic.
And then by the time we get to see this in the mainstream as the model moves from 'adopters' to 'adapters' we forget where the model started....  by that time it has gone viral.....

So - if you buy into that premise have a look at Infolust. It is posited here that all the things that we are currently getting online will migrate into the non-online space over the coming months. And people will demand the googleization of information about products at retail - we are already starting to see the emergence of comparative shopping via bar code analysis. What else.....