Just finished looking around a major company's website. Mainly their stats page. This included their keywords, visitor details, pages accessed. Everything. Our client is a direct competitor. These days when search engine optimization is everything; page ranking paramount; to leave a business back door open, then put a neon sign on it inviting you in, is stupid. So lets call them Stupid Corp.

See, we now know that despite Stupid Corp spending a fortune on google keywords, that their visitor rate, unique visitor rate and page view rates are less than our clients.  Cool eh! So, whatever they are doing, their web presence doesn't cut it. We know who visits them, when and why (pages landed and traveled)

We know what words move their search dial. And, by gee, we've inserted those words on our guys site. Prominently. He now comes out on top of the enemy in virtually every search. Nothing like eating the other guys lunch.

And how did we find the Gates of Heaven? Backtracking through our guy's search returns, we found a link right into their website, which we would never have found otherwise, or even thought to look for. Incredible. Someone had come from 'there' to 'here' and left a highway. You wonder if their executive's even know anything about the internet. Forget hackers. This is self inflicted.

So, Toast of the day; Stupid Corp; giving away money to go nowhere. Fast.