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Dell flames out

by Richard McKinnon at 05:46PM (PDT) on July 11, 2006 | Permanent Link | Cosmos

Dell was slammed on the NBC Today show about exploding laptops. The report was carried in the NY Times. It all developed from picture taken at a conference then posted to a blog. Another blog picked it up. Analysts wrote about it. Dell has a spiraling problem. They didn't get on top of it soon enough.

The exploding computer touches a cord because netheads have claimed that Dell's been cutting corners with service and quality. Real world consumers have noticed. Now this. A perfect confluence of blog, newspaper and television has once customer service famed Dell running for cover.

So Dell's launched a blog, one2one to try and claw back ground. It might work. Better than doing nothing.

Keywords: Dell, customers, blogs

Technorati Tags: Dell, customers, blogs

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