Tivo had a rocky start as a company. Great technology that not enough people used. But they're changing. Recognizing a world that wants to make entertainment and the Internet easier Tivo have pushed idea after idea that builds off fast broadband, wifi and the Tivo box. Personal photos, movies, podcasts, info, games etc etc.

Some things are still rough. Download from Amazon, view a movie and 24 hours later, the movie is deleted. Why? "Rights-holders demands" Tivo says. But wait. That's not the way people live. Two or three different in a house or family might watch at different times and different ways.

Tivo, moving fast some ways, needs to explain how the real world is today; if it is indeed "rights-holders". Then their push to make the technology consumer friendly and in tune with the times will really gain the traction it deserves.

Mark Bradley is one of the leading podcasters in Australia. And he really knows technology. Mark has just announced that he is moving from ATP Innovations, the early stage investment company that has been his main gig. He has started a company called APTUS. The company is going to be providing strategic advice on how to use the web for more effective corporate communications.

Tivo signed up with Amazon to provide movie downloads. Amazon via the internet to computer then wireless to Tivo. Finally. An easy not the Blockbuster experience. I hate Blockbuster. They must have the worst customer service. Doesn't seem to matter which outlet you go to either.

Now I don't have to leave home. And because the first step is the hardest, getting people signed up crosses a major hurdle for the companies.For Tivo it makes them relevant as a home entertainment hub. For Amazon it takes them deep into entertainment territory.

New things are always slow. But Tivo/Amazon have built foundations for growth.